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Grapevine
Reputation, measured. Reputation, managed.
Grapevine is Ruder Finn Era's AI powered reputation system. It measures what the stakeholders who matter most actually think, then gives your team the playbook to stay ahead, across Southeast Asia in six languages.
What Grapevine does
Measure
Custom surveys to up to nine stakeholder groups, from media and employees to regulators and B2B customers, across 16 reputation dimensions, in their own language.
Diagnose
The Grapevine Matrix plots your reputation against stakeholder expectations and your competitors, by market and audience, so the strengths to amplify and the gaps to close are visible at a glance.
Act
AI generated communications priorities, stakeholder themes, situation analyses and crisis flags, pressure tested by senior Ruder Finn Era strategists and ready to brief in.
The Reputation Index
One number from 0 to 100 that moves period over period, so leadership tracks progress rather than opinion.
Four knowledge bases
Six decades of Ruder Finn reputation expertise, on the ground Southeast Asian insight, sector level reputation drivers and stakeholder by market intelligence, pre loaded into every analysis.
Built for Southeast Asia
All ten ASEAN markets, native surveys in English, Vietnamese, Bahasa Indonesia, Thai, Khmer and Burmese, regionally weighted dimensions and local consultant oversight on every engagement.
Your reputation is being shaped right now, by people you are not talking to. Most companies still measure it with media clippings, brand trackers or instinct, none of which say what stakeholders actually expect, where you are winning or where the cracks are forming until it is too late to act. Grapevine replaces that guesswork with a system.
Reputation is not a feeling. Grapevine measures it across four academically validated pillars, Performance, Behaviour, Communications and Authenticity, and 16 sub dimensions from competence and reliability to transparency, purpose, CEO visibility and truthfulness. Each is scored, weighted by how much it matters to that audience and read for the gap between the two, then filtered by stakeholder group and market. The same data, every wave, comparable over time.
An engagement runs in about eight weeks. We align on objectives, stakeholders and markets; run benchmark and ongoing surveys in the respondents' languages; let the AI chart every dimension while senior consultants pressure test the read; then deliver reputation priorities, a communications plan and crisis flags, executed by us or handed to your incumbent agency.
What you walk away with is not another deck. It is a live Grapevine Matrix by market and stakeholder, a Reputation Index that moves period over period, three sharply written communications priorities for every stakeholder and market combination, stakeholder themes lifted from respondents' own words, board ready situation and competitor analyses, a print ready report in your language, and senior counsel built into the programme.
Grapevine is built on the reputation work Ruder Finn Era has done for clients such as Coca-Cola, Meta, PepsiCo, Emirates, Manulife, Friesland Campina and Evonik, and on a team nominated 18 times for crisis and reputation management and 49 times for stakeholder engagement between 2017 and 2025. Ask us for a scope.