Markets / Vietnam
Market
PR agency in Vietnam. Our own team in Ho Chi Minh City.
Ruder Finn Era Vietnam helps companies leverage their existing advantages, build awareness and strengthen their reputations, from our own team in Ho Chi Minh City with a presence in Hanoi.
Clients in Vietnam
Our story in Vietnam
B2B, technology, healthcare, market entry and consumer campaigns for organizations scaling in Vietnam.
- Office
- Ho Chi Minh City
- Languages
- Vietnamese, English
Our Vietnam team believes the best work in the world should come from a country as exciting as Vietnam. Working from Ho Chi Minh City with a presence in Hanoi, the team of fifteen-plus local communications professionals builds trusted relationships with the mass, business and tech media that shape opinion here, and puts results at the centre of every programme.
Clients such as Yandex Ads, Pernod Ricard, Wyndham, KIDO and FC Barcelona use the team for market entry, B2B credibility, corporate affairs and cultural moments from Lunar New Year to the Mid-Autumn Festival. Regional client leadership, creative production and digital experience sit alongside the Vietnam team, so a single plan can run across Southeast Asia without losing local judgement.
The team also runs work for Laos properties and events and coordinates ASEAN-wide launches from Vietnam, one reason clients describe it as an extension of their own team rather than an agency.
Who leads Vietnam
We believe the best work in the world should come from a country as exciting as Vietnam. Our job is to create work here that meaningfully advances our clients and our industry, and we take that responsibility seriously.Hailee Le, Managing Director, Vietnam
What we do here
Every Vietnam programme is measured against business outcomes, with campaign measurement, media and social listening and AI search optimisation so brands are represented accurately where Vietnamese audiences now ask their questions.
- Campaign measurement
- Media and social listening
- AI search optimisation
- Market research
From responsible drinking programmes to public health launches covered by the government's official press, the Vietnam team turns social commitments into campaigns with measurable community reach.
- Social impact campaigns
- Community engagement
- Sustainability communications
- Partnership launches
Corporate affairs in Vietnam means relationships with government, business and tech media in both Hanoi and Ho Chi Minh City, thought leadership through partners such as Vietcetera, and sustainability narratives that connect to national development so they travel beyond the lifestyle pages.
- Media relations
- Corporate affairs
- Thought leadership and podcasts
- Stakeholder engagement
- Reputation management
Brand work in Vietnam is built for a market driven by discerning consumers, technical knowledge and peer recommendation: product reviews with the outlets that matter, influencer engagement, launch events and seasonal campaigns that earn attention rather than buy it.
- Launch events
- Influencer engagement
- Product reviews and media briefings
- Social and content
- Creative and video production
Work in Vietnam
What clients say in Vietnam
Working with the RFERA Vietnam team has been an absolute pleasure. Beyond their expertise in PR and strategic communications, what truly sets them apart is their unwavering support and agility. No matter how last-minute or unexpected our requests are, the RFERA team always finds a way to make things happen, efficiently and seamlessly. Their proactive approach and willingness to consult us on the best-fit solutions make them not just an agency, but a true partner we can always rely on.
For the past two years, RFERA Vietnam has been a trusted partner in building Yandex Ads' presence in the Vietnamese market. Their deep industry knowledge, strong media relationships, and strategic approach have been instrumental in driving awareness and engagement for our brand. RFERA's proactive and results-driven mindset ensures seamless execution, making them more than just an agency: they are an extension of our team.
RF Era has been an invaluable partner in the successful introduction of Pernod Ricard's S&R Roadmap to 2030, including the E-Label initiative launch in Vietnam and Cambodia. Their dedication, expertise, and seamless strategic planning and execution played a crucial role in making this year a resounding success in terms of corporate communications. We truly appreciate their commitment to excellence and impactful media engagement.
Awards won for work in Vietnam
PR Awards Asia-Pacific 2023 winners, part of the firm ranked number three in Asia-Pacific on PRovoke Media's Global Creative Index and named Asia-Pacific Agency of the Year 2026.
3
recognitions
2 wins
- Best Use of AnalyticsThe Future of MonetizationPR Asia Awards 2025, Winner
- Technology PRThe Future of MonetizationPR Asia Awards 2025, Winner
- Best Influncer ManagementZalo Enters MyanmarSABRE APAC 2018, Shortlist
Local insight
Talk to the Vietnam team.