Behaviour change, advocacy and purpose that communities trust.

Southeast Asia's people-problem people. Our Social Impact & Purpose practice runs public affairs, behaviour change and purpose programmes for governments, multilaterals, NGOs and corporate partners: advocacy and stakeholder engagement, public education, and CSR and ESG communications.

The work has ranged from winning essential worker status for a country's seafarers to national public health launches, responsible drinking programmes and evidence-based policy dialogues. What it has in common is a community that needed to be understood before it could be moved.

We start from the change the client needs to see, then the research and cultural fluency that reveal who influences that change and what they believe today. The message is built with the community, not for it, and delivered through the media, creators, institutions and grassroots channels that carry weight locally.

Being on the ground means we can act as cultural ambassadors for our clients: reading the room early, keeping programmes out of trouble and measuring real outcomes, from policy positions changed to behaviours adopted.