Markets / Cambodia
Market
PR agency in Cambodia. One of the leading firms in Phnom Penh.
A reliable, results-driven, bilingual English and Khmer team equipped for the full range of public relations, brand and public affairs challenges in Cambodia.
Clients in Cambodia
Our story in Cambodia
Public affairs, data-led advocacy, AI-enabled constulting and consumer brand building.
- Office
- Phnom Penh
- Languages
- Khmer, English
Our Cambodia team is proudly Khmer and calls itself what's next for Cambodia. Communicating here requires a deep understanding of local culture, consumer behaviour and stakeholder influence, so the team combines global expertise with local insight to deliver strategies that move people, shift perceptions and grow market share.
It is working: the team has grown three hundred percent to thirty people in three years, with strategy, creative, digital and client experience all in house in Phnom Penh. Market entry is a speciality, from Little Caesars' record-breaking grand opening to Shangri-La, Novotel and Pernod Ricard's e-label launch, backed by a regional framework that has taken more than a hundred brands into Southeast Asia.
The work is judged by impact, relationships built and deals accelerated, not clicks alone, and it is recognised: Campaign Asia has named the firm Cambodia, Laos and Myanmar agency of the year four times.
Who leads Cambodia
Communicating in Cambodia takes a deep understanding of local culture, consumer behaviour and stakeholder influence. We combine global expertise with local insight to deliver strategies that move people, shift perceptions and grow market share.Alex Dance, Managing Director, Cambodia and Laos
What we do here
The Cambodia team measures every programme against business results and applies the firm's AI tools, including generative engine optimisation, so brands entering the market are described accurately from day one.
- Campaign measurement
- Audience and sentiment research
- AI search optimisation
- Reporting dashboards
Purpose-led programmes with development partners and industry bodies, such as ResponsibleDrinkingAsia across ten markets, are run with Khmer-language creative and community activation on the ground.
- Behaviour change campaigns
- Advocacy and coalition programmes
- Development communications
- Community activation
Corporate and public affairs work here rests on stakeholder mapping and relationships with the media and institutions that matter, from European Union and GIZ programmes to corporate sustainability roadmaps for multinationals operating in Cambodia.
- Media relations
- Stakeholder mapping and engagement
- Corporate affairs
- Crisis preparedness
- Public affairs
Brand and creative work in Cambodia takes global brands to a young, mobile-first market: launch events with unprecedented media attendance, beauty and consumer campaigns against strong Korean competition, and creative production made in Phnom Penh.
- Market entry launches
- Creative strategy and production
- Integrated campaigns
- Influencer and social
- Event management
Work in Cambodia
What clients say in Cambodia
Working with the RF Era Communications team on our market entry into Cambodia was a fantastic experience. Their expertise and dedication were instrumental in making this grand opening our most successful yet, with unprecedented media attendance and exceptional news coverage both before and after the event. I highly recommend the RF Era team to any brand looking to elevate their PR presence in the Cambodian market.
Working with RF ERA has been a truly positive experience. Their flexibility makes collaboration seamless, while their responsiveness ensures that our needs are always addressed quickly. What stands out most is their strong sense of ownership and responsibility in every project they take on. These qualities are exactly what we value in a trusted partner, and RF ERA consistently delivers on them.
RF Era has been an invaluable partner in the successful introduction of Pernod Ricard's S&R Roadmap to 2030, including the E-Label initiative launch in Vietnam and Cambodia. Their dedication, expertise, and seamless strategic planning and execution played a crucial role in making this year a resounding success in terms of corporate communications. We truly appreciate their commitment to excellence and impactful media engagement.
Awards won for work in Cambodia
Campaign Asia named Ruder Finn Era Cambodia, Laos and Myanmar PR Agency of the Year in 2022, Creative Agency of the Year in 2019 and 2020 and Independent Agency of the Year in 2020, alongside the firm's regional recognition as PRovoke Media's Asia-Pacific Agency of the Year 2026.
8
recognitions
7 wins
- PR Agency of the YearAgency of the Year 2022, Silver
- Independent Agency of the YearAgency of the Year 2022, Silver
- Creative Agency of the YearAgency of the Year 2022, Gold
- Independent Agency of the YearAgency of the Year 2020, Bronze
- Creative Agency of the YearAgency of the Year 2020, Silver
- Independent Agency of the YearAgency of the Year 2019, Bronze
- Creative Agency of the YearAgency of the Year 2019, Gold
- Digital Agency of the YearAgency of the Year 2019, Shortlist
Local insight
- AI and searchFrom Search to Conversation: Why AI GEO Now Matters22 July 2026
- NewsRuder Finn Expands Southeast Asia Presence with Acquisition of Era Communications7 July 2025
- IntelligenceFrom Data to Dialogue, Words to Action, How Social Listening Drives Effective Communications26 May 2023
- NewsRuder Finn Era Cambodia Managing Director looks back on the PROI Global Summit6 April 2023
- PerspectiveShaping Narratives, Driving Change31 March 2023
- NewsRuder Finn Era Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel21 March 2023
- NewsPromoting Integrity Through Ruder Finn Era’s Ethics Committee12 January 2023
- MediaHow PR teams can work effectively with Cambodian journalists26 November 2022
Talk to the Cambodia team.