Markets / Regional
Regional
Southeast Asia, one plan, our own teams in every market.
Multi-market programmes run from one plan by one regional lead, executed by our own teams across the region.
Clients across the region
How we run multi-market programmes
Multi-market client experience and consulting for maximum message control, efficiency and scale.
- Languages
- English
Multi-market programmes across Southeast Asia run from one plan by one regional lead, executed by our own teams in every market. We help communications teams get the maximum impact from multi-market work, making their lives easier and the work better: cost efficiency, message control and one standard of client service in complex markets.
Regional client leadership handles strategy, planning, quality control and consolidated reporting; centres of excellence in strategic communications, creative production, digital experience, public affairs and art support every market team. The result is a single partner from Bangkok to Yangon, from Ho Chi Minh City to Phnom Penh.
It is how the firm became Southeast Asia's most awarded consultancy, with four Southeast Asia PR Campaign of the Year titles and PRovoke Media's Asia-Pacific Agency of the Year 2026.
One plan across Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia, Philippines and Brunei
Regional leadership
Southeast Asia is not one market, and we never treat it as one. Our own teams on the ground, working as one firm, are how regional brands get local relevance without losing control.Anthony Larmon, Managing Director
What we do here
One measurement framework across markets: consolidated reporting, share of voice, real-time dashboards and AI search optimisation for the whole region.
- Regional measurement
- Consolidated reporting
- Share of voice
- AI search optimisation
Purpose programmes run across ten markets, such as ResponsibleDrinkingAsia, with consistent messaging and local activation in each country.
- Multi-market purpose campaigns
- Coalition communications
- Regional advocacy
Regional reputation and public affairs programmes, multi-market media visits led from Bangkok, ASEAN-wide launches and crisis preparedness that works across borders.
- Regional media relations
- Multi-market crisis preparedness
- ASEAN launches
- Executive positioning
Regional brand campaigns with one creative idea adapted by our own teams in each market, from Songkran to Lunar New Year, with production and influencer programmes coordinated centrally.
- Multi-market campaigns
- Regional creative platforms
- Influencer programmes
- Launch series
Multi-market work
What clients say across the region
We tried several agencies in the past and they were good, but not a committed partner. We are very glad that we got to know RFERA. They are passionate, dependable, and most importantly they work very well together.
Awards won for work across the region
Four Southeast Asia PR Campaign of the Year titles (2020, 2021, 2022 and 2024), two Diamond SABRE Awards, ranked number three in Asia-Pacific on PRovoke Media's Global Creative Index, and PRovoke Media's Asia-Pacific Agency of the Year 2026.
18
recognitions
13 wins
- Asia-Pacific Agency of the YearPRovoke Asia-Pacific Awards 2026, Winner
- Public Service AnnouncementAirborne Infection Defense ProtocolIn2 SABRE APAC 2025, Winner
- Best Public Education CampaignAirborne Infection Defense ProtocolSABRE APAC 2025, Winner
- Southeast Asia PR Campaign of the YearTo Dance or Not To Dance?PR Asia Awards 2022, Bronze
- Creative Consultancy of the YearSABRE APAC 2022, Winner
- Southeast Asia PR CampaignTo Dance or Not To Dance?SABRE APAC 2022, Winner
- #8 of 40 World's Best PR CampaignsSave Our SeafarersGlobal SABRE Awards 2021, Winner
- Southeast Asia PR Consultancy of the YearPR Asia Awards 2021, Winner
- Creative Consultancy of the YearSABRE APAC 2021, Winner
- Southeast Asia PR CampaignSave Our SeafarersSABRE APAC 2021, Winner
- Southeast Asia PR Campaign of the YearMy Parent’s PassionPR Asia Awards 2020, Winner
- #15 of 40 World's Best PR CampaignsMicrosoft Pirates a CelebrityGlobal SABRE Awards 2018, Winner
- Southeast Asia PR Agency of the YearPR Asia Awards 2018, Winner
- Creative Consultancy of the YearGlobal SABRE Awards 2022, Shortlist
- Multi-Market Consultancy of the YearGold Standard Awards 2022, Shortlist
- Creative Consultancy of the YearGlobal SABRE Awards 2021, Shortlist
- Southeast Asia PR Agency of the YearAgency of the Year 2019, Shortlist
- New Consultancy of the YearGlobal SABRE Awards 2019, Shortlist
From across the region
- AI and searchFrom Search to Conversation: Why AI GEO Now Matters22 July 2026
- CrisisWhy Crisis Simulation Exercises Are No Longer Optional, They’re Business Imperatives12 January 2026
- ReputationFuture of Reputation 203015 December 2025
Talk to the regional team.