Markets / Myanmar
Market
PR agency in Myanmar. The largest and most recognised in the country.
Ruder Finn Era's first market. Over 40 local professionals whose work regularly stands shoulder to shoulder with the best in the world.
Clients in Myanmar
Our story in Myanmar
Reputation, IMC and creative work. The largest and most-awarded PR agency in Myanmar.
- Team
- 40+ local professionals
- Office
- Yangon
- Languages
- Burmese, English
What began in Myanmar continues across Southeast Asia: an approach to communication that blends art and science, grounded in culture, trust and results. Myanmar is the firm's founding market and still its largest team, thirty-plus people in Yangon across strategic communications, brand and creative, creative production and digital experience.
The team's mission is to chart what's next for clients in an ever-changing landscape: messages that truly connect, strategies that last and partnerships that drive real results. It has grown the country's largest telco community from zero to eleven million followers, launched devices for the biggest technology brands, and run reputation and financial communications for banks, developers and the Thilawa special economic zone.
Clients say they never feel they are working with an outside firm. That closeness to local communities, paired with the firm's regional experts, is why Myanmar remains the most awarded team in the group.
Who leads Myanmar
Saw Thura Win (Michael)Managing Director, Myanmar
Success for us means bringing fresh ideas and clear purpose to our clients in an ever changing Myanmar. We craft messages that connect, strategies that last and partnerships that keep our clients moving forward.Saw Thura Win, Managing Director, Myanmar
What we do here
Digital experience in Myanmar works around real constraints, from connectivity limits to paid media and programmatic under changing platform rules, with real-time dashboards and measurement on every programme.
- Performance marketing
- Real-time dashboards
- Campaign measurement
- Digital strategy
Our Yangon office is closely connected to local communities. Purpose programmes range from Coca-Cola's women's empowerment work to Save Our Seafarers and UNFPA storytelling across thirteen countries.
- Social impact programmes
- Community storytelling
- NGO and development communications
- Purpose campaigns
Crisis and reputation management, executive positioning and financial communications for banks, developers, industrial estates and shipping companies, led by a director with eight years as a national television journalist.
- Crisis and reputation management
- Executive positioning
- Financial communications
- Stakeholder engagement
- Media relations
Work in Myanmar
Brand and creative in Myanmar is made for a Facebook-first country: social-first storytelling, influencer programmes that reach rural audiences, TV and digital commercial production, and launches for technology and consumer brands.
- Creative strategy
- TVC and digital production
- Influencer marketing
- Social-first campaigns
- Product launches
Work in Myanmar
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
KFC · Myanmar · BrandKFC: And the Winner Is Big and Spicy2.1M video views
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: My Parents' Passion4M video views
Manulife · Myanmar · BrandManulife Care Plus: The Worriers Learn to Live More30M reach
Manulife · Myanmar · BrandManulife Parent's Lullaby14.1M video views
Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions
What clients say in Myanmar
We have had the pleasure of working with ERA for our first ever UHT Milk Products Awareness Campaign in 2018 and 2019. ERA came with good proposal supported with insights, statistics and facts that met our brief and requirement. They were also agile in reacting to ad hoc changes due to unforeseen circumstances.
I owe many thanks to ERA for helping us. We never feel like we are working with an "outside" PR firm while working with ERA Myanmar Team. The team brings the same commitment, engagement and passion as ourselves. Plus, we never had to worry about their performance.
Awards won for work in Myanmar
Three PR Asia Awards in 2025 for The Worriers, and the Campaign Asia Cambodia, Laos and Myanmar titles: PR Agency of the Year 2022, Creative Agency of the Year 2019 and 2020 (Gold to ERA Myanmar) and Independent Agency of the Year 2020.
131
recognitions
73 wins
- Best Use of Global Social Networking PlatformThe WorriersIn2 SABRE APAC 2025, Winner
- Financial CommunicationsThe WorriersPR Asia Awards 2025, Winner
- Brand DevelopmentThe WorriersPR Asia Awards 2025, Winner
- Best Use of AR/VRThe WorriersPR Asia Awards 2025, Winner
- Financial CommunicationsThe WorriersSABRE APAC 2025, Winner
- Marketing to MenLullabySABRE APAC 2024, Winner
- Best Meme/Viral CampaignLullabySABRE APAC 2024, Winner
- PR Agency of the YearAgency of the Year 2022, Silver
- Independent Agency of the YearAgency of the Year 2022, Silver
- Creative Agency of the YearAgency of the Year 2022, Gold
- Government RelationsSave Our SeafarersGold Standard Awards 2022, Winner
- Use of Broadcast & VideoSave Our SeafarersGold Standard Awards 2022, Winner
- Issues Management & Crisis CommunicationsSave Our SeafarersGold Standard Awards 2022, Winner
- Best Creation of Persuasive ContentThe Meal That Goes A Long WayIn2 SABRE APAC 2022, Winner
- Best Use of StorytellingThe Meal That Goes A Long WayPR Asia Awards 2022, Silver
- Brand DevelopmentThe Meal That Goes A Long WayPR Asia Awards 2022, Silver
- Corporate BrandingThe Meal That Goes A Long WayPR Asia Awards 2022, Bronze
- E-CommerceTo Dance or Not To Dance?PR Asia Awards 2022, Gold
- Promotional ActivityTo Dance or Not To Dance?PR Asia Awards 2022, Bronze
- Reputation & Issues ManagementTo Dance or Not To Dance?PR Asia Awards 2022, Gold
- Best Social Media / Network CampaignTo Dance or Not To Dance?SABRE APAC 2022, Winner
- Best B2B Marketing CampaignThe Meal That Goes A Long WaySABRE APAC 2022, Winner
- Best Technology PR CampaignThe Meal That Goes A Long WaySABRE APAC 2022, Winner
- Best Food Service CampaignThe Meal That Goes A Long WaySABRE APAC 2022, Winner
- Superior Achievement in Reputation ManagementThe Meal That Goes A Long WaySABRE APAC 2022, Winner
- Superior Achievement in Brand BuildingTo Dance or Not To Dance?SABRE APAC 2022, Winner
- Reputation & Issues ManagementSave Our SeafarersPR Asia Awards 2021, Bronze
- Promotional ActivityThe Chicken DancePR Asia Awards 2021, Silver
- Brand Development CampaignThe Chicken DancePR Asia Awards 2021, Bronze
- Health & WellnessWeaving Garment Workers TogetherPR Asia Awards 2021, Silver
- Best Auto & Transport PR CampaignSave Our SeafarersPR Asia Awards 2021, Gold
- Reputation & Issues ManagementSave Our SeafarersPR Asia Awards 2021, Bronze
- Public AffairsSave Our SeafarersPR Asia Awards 2021, Gold
- Southeast Asia PR Campaign of the YearSave Our SeafarersPR Asia Awards 2021, Silver
- Best Issues Management CampaignSave Our SeafarersSABRE APAC 2021, Winner
- Best Word-of-Mouth CampaignThe Chicken DanceSABRE APAC 2021, Winner
- Best Consumer MarketingThe Chicken DanceSABRE APAC 2021, Winner
- Best Non-Corporate Association CampaignWeaving Garment Workers TogetherSABRE APAC 2021, Winner
- Best Public Affairs CampaignSave Our SeafarersSABRE APAC 2021, Winner
- Transportation & Logistics CampaignSave Our SeafarersSABRE APAC 2021, Winner
- Independent Agency of the YearAgency of the Year 2020, Bronze
- Creative Agency of the YearAgency of the Year 2020, Silver
- Diversity & InclusionHigh-So to All-SoGold Standard Awards 2020, Winner
- Best Digital NewsroomHigh-So to All-SoIn2 SABRE APAC 2020, Winner
- Best Media PartnershipsHigh-So to All-SoIn2 SABRE APAC 2020, Winner
- Cause Related, Diversity & InclusionHigh-So to All-SoPR Asia Awards 2020, Winner
- Broadcast Media CampaignHigh-So to All-SoSABRE APAC 2020, Winner
- Best Government Agency CampaignMy Parent’s PassionSABRE APAC 2020, Winner
- Independent Agency of the YearAgency of the Year 2019, Bronze
- Creative Agency of the YearAgency of the Year 2019, Gold
- Gold Standard for Diversity & InclusionFrom High-Society to All-SocietyGold Standard Awards 2019, Gold
- SEO/Content DistributionFour Operators Team Up Against FraudstersIn2 SABRE APAC 2019, Winner
- Digital NewsroomFrom High-Society to All-SocietyIn2 SABRE APAC 2019, Winner
- Media RelationsFour Operators Team Up Against FraudstersIn2 SABRE APAC 2019, Winner
- Public Service AnnouncementFour Operators Team Up Against FraudstersIn2 SABRE APAC 2019, Winner
- Best Earned Product ReviewReconnecting Myanmar Youth to a Tea CultureIn2 SABRE APAC 2019, Winner
- Media PartnershipsFrom High-Society to All-SocietyIn2 SABRE APAC 2019, Winner
- Broadcast MediaFrom High-Society to All-SocietyIn2 SABRE APAC 2019, Winner
- Award for CollaborationFour Operators Team Up Against FraudstersMumbrella Awards 2019, Winner
- Independent Agency of the YearPR Asia Awards 2019, Winner
- Issues & Reputation ManagementFour Operators Team Up Against FraudstersPR Asia Awards 2019, Silver
- New Consultancy of the YearSABRE APAC 2019, Winner
- Issues ManagementFour Operators Team Up Against FraudstersSABRE APAC 2019, Winner
- Best Telecommunications PR CampaignFour Operators Team Up Against FraudstersSABRE APAC 2019, Winner
- New Consultancy of the YearGold Standard Awards 2018, Winner
- Best Use of Broadcast & VideoLighting the Way ForwardGold Standard Awards 2018, Winner
- Best Creation of Persuasive ContentA "Play" on the Modern OfficeIn2 SABRE APAC 2018, Winner
- Best Branding & DesignShare A CokeIn2 SABRE APAC 2018, Winner
- Best Technology PR CampaignA "Play" on the Modern OfficePR Asia Awards 2018, Silver
- Best Media PartnershipLighting the Way ForwardSABRE APAC 2018, Winner
- Best Telecommunications PR CampaignLighting the Way ForwardSABRE APAC 2018, Winner
- Best Guerilla Marketing CampaignMicrosoft Pirates a CelebritySABRE APAC 2018, Winner
- Best Issues Management CampaignMicrosoft Pirates a CelebritySABRE APAC 2018, Winner
- Best Creative IdeaLullabyPR Asia Awards 2024, Shortlist
- Healthcare ProvidersLullabySABRE APAC 2024, Shortlist
- Issues ManagementLullabySABRE APAC 2024, Shortlist
- Social Media/Social Networking CampaignLullabySABRE APAC 2024, Shortlist
- Digital CampaignAmazing Thailand, Amazing New ChaptersSABRE APAC 2024, Shortlist
- Best in Real-Time EngagementHold on a minuteSABRE APAC 2024, Shortlist
- In-Country Consultancy of the YearGold Standard Awards 2022, Shortlist
- Social Media CommunicationsSave Our SeafarersGold Standard Awards 2022, Shortlist
- Best Meme/Viral CampaignTo Dance or Not To Dance?In2 SABRE APAC 2022, Certificate of Excellence
- Best Use of Visual Social Media PlatformsTo Dance or Not To Dance?In2 SABRE APAC 2022, Certificate of Excellence
- Best Use of Global Social Networking PlatformTo Dance or Not To Dance?In2 SABRE APAC 2022, Certificate of Excellence
- Best Use of Social MediaTo Dance or Not To Dance?PR Asia Awards 2022, Shortlist
- Multi-Cultural MarketingTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Best Marketing To YouthTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Best Issues Management CampaignThe Meal That Goes A Long WaySABRE APAC 2022, Shortlist
- Best Employer Branding CampaignThe Meal That Goes A Long WaySABRE APAC 2022, Shortlist
- Best Inclusive Marketing CampaignTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Best Consumer Products CampaignTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Superior Achievement in Research and PlanningTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Superior Achievement in PurposeTo Dance or Not To Dance?SABRE APAC 2022, Shortlist
- Superior Achievement in Brand BuildingThe Meal That Goes A Long WaySABRE APAC 2022, Shortlist
- Best Issues Management CampaignWeaving Garment Workers TogetherSABRE APAC 2021, Shortlist
- Best Food Service CampaignThe Chicken DanceSABRE APAC 2021, Shortlist
- Best Public Education CampaignWeaving Garment Workers TogetherSABRE APAC 2021, Shortlist
- Best Word-of-Mouth CampaignSave Our SeafarersSABRE APAC 2021, Shortlist
- Best Word-of-Mouth CampaignWhen Inspiration PopsSABRE APAC 2021, Shortlist
- Best Social Media / Network CampaignSave Our SeafarersSABRE APAC 2021, Shortlist
- Best Marketing To YouthThe Chicken DanceSABRE APAC 2021, Shortlist
- Best Marketing To WomenWeaving Garment Workers TogetherSABRE APAC 2021, Shortlist
- Best Non-Corporate Association CampaignSave Our SeafarersSABRE APAC 2021, Shortlist
- Best Community Relations CampaignSave Our SeafarersSABRE APAC 2021, Shortlist
- Best Community Relations CampaignWeaving Garment Workers TogetherSABRE APAC 2021, Shortlist
- Best Influencer Marketing CampaignThe Chicken DanceSABRE APAC 2021, Shortlist
- Best Real-time EngagementMy Parent’s PassionIn2 SABRE APAC 2020, Certificate of Excellence
- Best SEO/Content DistributionMy Parent’s PassionIn2 SABRE APAC 2020, Certificate of Excellence
- Boutique PR Agency of the YearPR Asia Awards 2020, Shortlist
- Multi-cultural MarketingMy Parent’s PassionSABRE APAC 2020, Shortlist
- Marketing To WomenHigh-So to All-SoSABRE APAC 2020, Shortlist
- Digital Agency of the YearAgency of the Year 2019, Shortlist
- Digital NewsroomFour Operators Team Up Against FraudstersIn2 SABRE APAC 2019, Certificate of Excellence
- Best Real-Time Content/EngagementFour Operators Team Up Against FraudstersIn2 SABRE APAC 2019, Certificate of Excellence
- Digital & Print MediaReconnecting Myanmar Youth to a Tea CultureIn2 SABRE APAC 2019, Certificate of Excellence
- Media PartnershipsMPT & MNL Breathe Life Into Youth FootballIn2 SABRE APAC 2019, Certificate of Excellence
- Influencer ManagementReconnecting Myanmar Youth to a Tea CultureIn2 SABRE APAC 2019, Certificate of Excellence
- Boutique PR Agency of the YearPR Asia Awards 2019, Shortlist
- Sports Public RelationsMPT & MNL Breathe Life Into Youth FootballPR Asia Awards 2019, Shortlist
- Product PRMPT & MNL Breathe Life Into Youth FootballSABRE APAC 2019, Shortlist
- SponsorshipsMPT & MNL Breathe Life Into Youth FootballSABRE APAC 2019, Shortlist
- Cause-related MarketingFrom High-Society to All-SocietySABRE APAC 2019, Shortlist
- Branded JournalismFour Operators Team Up Against FraudstersSABRE APAC 2019, Shortlist
- Public AffairsFour Operators Team Up Against FraudstersSABRE APAC 2019, Shortlist
- Marketing to WomenFrom High-Society to All-SocietySABRE APAC 2019, Shortlist
- Corporate Social ResponsibilityFrom High-Society to All-SocietySABRE APAC 2019, Shortlist
- Multi-Cultural MarketingFrom High-Society to All-SocietySABRE APAC 2019, Shortlist
- Public Affairs Consultancy of the YearGold Standard Awards 2018, Shortlist
- Best Influncer ManagementReconnecting Myanmar Youth to a Tea CultureIn2 SABRE APAC 2018, Certificate of Excellence
- Independent Agency of the YearPR Asia Awards 2018, Shortlist
- New Consultancy of the YearGold Standard Awards 2017, Shortlist
Local insight
- CrisisWhy Crisis Simulation Exercises Are No Longer Optional, They’re Business Imperatives12 January 2026
- NewsRuder Finn Expands Southeast Asia Presence with Acquisition of Era Communications7 July 2025
- NewsRuder Finn Era Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel21 March 2023
- NewsPromoting Integrity Through Ruder Finn Era’s Ethics Committee12 January 2023
- CrisisOutcome-based Crisis Management for COVID in Myanmar26 March 2022
Talk to the Myanmar team.
Saw Thura Win (Michael)Managing Director, Myanmar
Yangon officeTimes City, Office Tower 2, Unit 1709 to 1710Between Kyun Taw and Hantharwaddy Road, Kamayut Township