Markets / Laos
Market
PR agency in Laos. One of the first strategic communications agencies in the country.
Advisory and counsel, corporate communications, brand strategy, digital and social impact programmes from our own team in Vientiane.
Clients in Laos
Our story in Laos
Development, public health and corporate reputation along with creative tech-enabled products.
- Office
- Vientiane
- Languages
- Lao, English
Our Laos team is proudly Lao and works from Vientiane with grass-roots knowledge of a market few agencies cover: relationships with the country's media and journalists, the largest KOL database in Laos, and bilingual English and Lao delivery from press releases to live interpretation.
The team delivers end to end, from a minister-level ASEAN launch at the health ministers' meeting in Vientiane to a global manufacturer's facility opening in Savannakhet and provincial social media training for the health ministry with WHO. Consumer work for Heineken, Unilever, Samsung, DHL and Prudential shows the same care in choosing the right influencer for the right brand.
Behind the local team sit the firm's regional centres of excellence and global expertise, so clients get one plan for Laos and the region with the same standards everywhere.
Who leads Laos
Laos is a market few agencies cover properly. Our proudly Lao team works from Vientiane with real relationships across media, government and communities, and delivers in Lao and English, from a press release to live interpretation.Alex Dance, Managing Director, Cambodia and Laos
What we do here
Regional digital experience leadership sits in Laos, raising the standard for measurement, paid media and reporting in ASEAN's smaller markets.
- Digital performance
- Campaign measurement
- Social listening
- Reporting
Development and public health partners work with the team on capacity building, misinformation and behaviour change, from WHO and health ministry social media training to SOS Children's Villages across multiple provinces.
- Capacity building and training
- Public health communications
- CSR programmes
- Community engagement
Corporate work here means media outreach and relationships across Vientiane and the provinces, press conferences and minister-level launches, and media visits that bring regional and global coverage to a Lao story.
- Media relations
- Press conferences
- Launch events
- Media visits
- Regional coverage
Consumer brands in Laos rely on the team for KOL programmes matched to the right influencers, social media management, guerrilla and event marketing, and key visual and video production made for Lao audiences.
- KOL management
- Social media management
- Event marketing
- Key visual and video production
- Media planning and buying
Work in Laos
Awards won for work in Laos
Campaign Asia named Ruder Finn Era Cambodia, Laos and Myanmar PR Agency of the Year in 2022, Creative Agency of the Year in 2019 and 2020 and Independent Agency of the Year in 2020, alongside the firm's regional recognition as PRovoke Media's Asia-Pacific Agency of the Year 2026.
9
recognitions
8 wins
- Non-Profit PRLaunching the Airborne Infection Defense ProtocolPR Asia Awards 2025, Winner
- PR Agency of the YearAgency of the Year 2022, Silver
- Independent Agency of the YearAgency of the Year 2022, Silver
- Creative Agency of the YearAgency of the Year 2022, Gold
- Independent Agency of the YearAgency of the Year 2020, Bronze
- Creative Agency of the YearAgency of the Year 2020, Silver
- Independent Agency of the YearAgency of the Year 2019, Bronze
- Creative Agency of the YearAgency of the Year 2019, Gold
- Digital Agency of the YearAgency of the Year 2019, Shortlist
Local insight
- NewsRuder Finn Expands Southeast Asia Presence with Acquisition of Era Communications7 July 2025
- NewsRuder Finn Era Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel21 March 2023
- NewsPromoting Integrity Through Ruder Finn Era’s Ethics Committee12 January 2023
- PerspectiveA look at the PR industry in Laos ahead of 202326 November 2022
Talk to the Laos team.