Coca-Cola: Opening the Doors at Hmawbi

Coca-Cola was approaching five years of operations in Myanmar and had just invested in a new hot fill production line at its Hmawbi factory. The company wanted to tell the story of its history and investment in the country, and to use the anniversary to strengthen relations with regulators and government.

A factory is not naturally a media destination. To make the investment story tangible for journalists, ambassadors and officials, Coca-Cola needed a physical way to show its milestones, values and commitments, not just a press release about production capacity.

Ruder Finn Era framed the hot fill line as a signal of continuing commitment to Myanmar, while placing it inside the wider story of the company's impact in the country over the previous decade.

The team handled the redesign and production of a Coke experience centre at the factory, planning the interior and a series of displays that combined brand heritage with informational and message-led content, so that a tour told the investment story visually and in sequence.

The centre then anchored a programme of media and stakeholder tours that Ruder Finn Era planned and managed end to end: engagement plans, logistics, on-site management, message-led press kits with release, FAQ and factsheets, and talking points and briefings for the Coca-Cola Myanmar spokesperson. The tours included a visit by the US Ambassador to Myanmar.