Myanmar · Brand & Creative Communications
Tetra Pak Mommy Meetup
As part of Tetra Pak's first awareness campaign in Myanmar, Ruder Finn Era created the Mommy Meetup, bringing fifteen mothers chosen through a social contest together with celebrity parents and a paediatrician to discuss children's nutrition and UHT milk. Content from the session generated more than 125,000 video views.
The challenge
The first phase of Tetra Pak's Myanmar campaign was about awareness: who the company is, how it packages food safely and why milk matters in children's nutrition. Broadcast messages alone would not shift habits among mothers who trusted loose milk.
Tetra Pak needed a format in which mothers could hear from people they trusted, ask their own questions and see the conversation shared with a much wider audience of parents.
Our solution
Ruder Finn Era ran a social media contest to select fifteen Myanmar mothers for the Tetra Pak Mommy Meetup, a small, intimate session with tier one KOL parents Thet Mon Myint, Helay and MThiri and with Dr Win Win Myint on children's nutrition and the role of UHT milk in cartons in their growth.
The meetup mixed knowledge sharing with brainstorming and fun activities, and the team captured it as video content so that a conversation among fifteen mothers reached hundreds of thousands more online.
The results
- Client
- Tetra Pak
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Behaviour Change and Education
- Sector
- FMCG, Food and beverage
- Engagement
- Project
