Wall Street English: Opening a Second Yangon Centre

Wall Street English, a global leader in English language training for adults, was expanding in Myanmar with the launch of its second centre. Demand for English among working adults was rising, and the company had chosen a strategic location in central Yangon surrounded by businesses, restaurants, schools and universities.

The new centre needed awareness and interest among the professionals and students nearby, and the launch had to communicate the quality of the facilities and the teaching in a way that prospective learners would trust.

Ruder Finn Era, then ERA Communications, positioned the launch as a chance for the media to experience the centre rather than hear about it. The team organised a press conference and a tour of the venue, designed so that journalists could see the well-equipped facilities for themselves.

Crucially, the media were given access to teachers and students for interviews, so coverage carried the voices of the people who make the method work rather than corporate messaging alone. The story was pitched across print, online and broadcast outlets to reach the working adults and students the centre was built to serve.