Myanmar · Brand & Creative Communications
YOMA Beer: New Look, Same Great Taste, Told on Screen
YOMA Beer's refreshed can needed more than an announcement. Ruder Finn Era wrote the transformation story and produced the full online video suite that carried one message, new look, same great taste, across Myanmar's social platforms: 5.4 million reach and 24,180 content interactions.
The challenge
A packaging refresh is a moment of risk as much as opportunity: loyal drinkers need to recognise the beer they already trust, and the new look has to read as progress rather than change for its own sake. YOMA needed a visual story that did both, built for the platforms where Myanmar's consumers actually watch.
Our solution
We wrote a creative narrative that treated the refresh as a transformation story, energetic rather than corporate, then produced the full OLV suite with the production team, from storyboards to hero shots, transitions and final edits.
Every cut was optimised for social, with dynamic visuals and lifestyle cues that pulled viewers in while keeping the one message front and centre.
The results
The films reached 5.4 million people and drew 24,180 content interactions across YOMA's digital platforms.
- Client
- YOMA Beer
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative
- Sector
- Beverages and alcohol
- Engagement
- Project
