Thailand · Corporate Leadership & Reputation
BridgeWise: Building Trust in AI for Thai Investors
BridgeWise, an AI investment intelligence platform, entered Thailand with Ruder Finn Era as its communications partner: an online group interview with its co-founder, milestone announcements and a media luncheon for its first Thai partnership with SBITO, reaching 39.5 million people with fully positive coverage.
The challenge
Thai financial institutions were curious about AI and cautious about unfamiliar foreign vendors. BridgeWise needed to be understood as a credible, well backed platform before it could win partners, and it needed the milestones that proved that, from NVIDIA, AWS and X partnerships to an acquisition and a white paper, to reach the right people in market.
Our solution
Ruder Finn Era opened with an online group interview for five tier one business outlets with the co-founder and chief business officer, then ran milestone communications through 2025. When the first Thai partnership with SBITO arrived in early 2026, a media luncheon turned it into a market story rather than a press release.
The results
- Client
- BridgeWise
- Market
- Thailand
- Services
- Strategy and Advisory, B2B Communications, Executive and Thought Leadership
- Engagement
- Retainer
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