Myanmar · Brand & Creative Communications
Dyson by iSure: Launching Dyson in Myanmar
The first dedicated Dyson store in Myanmar was the brand's real introduction to the market. Ruder Finn Era turned aSure's store opening into a market moment with an integrated earned and paid media programme: 76 news clippings, $534,150 in PR value and $183,000 in advertising value.
The challenge
When aSure opened Dyson by iSure, the first dedicated Dyson store in Myanmar, the opening had to do more than draw a crowd. It was Dyson's first real introduction to the market, and it had to establish the store as the trusted destination for authentic Dyson technology, with the credibility and conversation to match.
Our solution
We designed an integrated media engagement programme that combined earned and paid media for reach and impact: targeted press outreach, exclusive interviews with the spokesperson and influencers, coordinated event publicity and careful management of media relationships.
The programme was built to outlast launch day, forming relationships between aSure and the media that keep amplifying the brand.
The results
The opening generated 76 news clippings, $534,150 in PR value and $183,000 in advertising value, and established Dyson by iSure as Myanmar's home for authentic Dyson technology.
- Client
- aSure
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Influencer and KOL Marketing
- Sector
- Consumer electronics
- Engagement
- Project
