Work / Sectors / Consumer electronics

Sector

Consumer electronics in Southeast Asia.

24 case studies in consumer electronics across our markets, delivered by our own teams.

Consumer electronics work

All markets Thailand Vietnam Laos Myanmar Indonesia

All practices Brand & Creative Communications Corporate Leadership & Reputation Social Impact & Purpose

24 case studies. Open in the full work library

GoPro x Tourism Authority of Thailand: Stoked to Get Soaked, Tourism Authority of Thailand

Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Stoked to Get Soaked80M potential reach

Samsung: To Dance, or Not to Dance?

Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions

Honor: Lead Agency for a Market Entry

Honor · Myanmar · BrandHonor: Lead Agency for a Market Entry1,500+ integrated media exposures

Honor 8X: Beyond Limits in Myanmar

Honor · Myanmar · BrandHonor 8X: Beyond Limits in Myanmar196 clippings on the Honor 8X

vivo V30 5G: Light The Night, vivo

vivo · Myanmar · Brandvivo V30 5G: Light The Night84 earned clippings

Huawei Mate 20: Future Shapers

Huawei · Myanmar · BrandHuawei Mate 20: Future Shapers40,000+ social media reactions to the campaign

EssilorLuxottica: A Breakthrough for Better Sight in Thailand

EssilorLuxottica · Thailand · ReputationEssilorLuxottica: A Breakthrough for Better Sight in Thailand22.7M potential reach

vivo: The National Photo Camp

vivo · Indonesia · Brandvivo: The National Photo Camp50+ participants

Anker: From CES 2025 to an Indonesian Launch

Anker · Indonesia · BrandAnker: From CES 2025 to an Indonesian Launch18 pieces of earned coverage

Anker: Putting Chargers in Reviewers' Hands in Vietnam

Anker · Vietnam · BrandAnker: Putting Chargers in Reviewers' Hands in Vietnam7 in depth reviews

Samsung: Thadingyut in Our Hearts with Galaxy AI

Samsung · Myanmar · BrandSamsung: Thadingyut in Our Hearts with Galaxy AI634,199 impressions

Samsung: Why Samsung, the Life Companion

Samsung · Myanmar · BrandSamsung: Why Samsung, the Life Companion722,343 impressions

vivo: Photography Workshop for the V60 Sales Team, vivo

vivo · Myanmar · Brandvivo: Photography Workshop for the V60 Sales Team90+ participants

Samsung: Launching the Galaxy A06 to Rural Myanmar

Samsung · Myanmar · BrandSamsung: Launching the Galaxy A06 to Rural Myanmar10M online video views

Samsung Lao: Love and Care Project, Samsung Lao

Samsung Lao · Laos · PurposeSamsung Lao: Love and Care Project23+ media exposures

WiZ: Performance Buying for Smart Lighting Sales

WiZ · Thailand · BrandWiZ: Performance Buying for Smart Lighting Sales4.43 return on ad spend

GoPro x Tourism Authority of Thailand: Champions of Ocean Conservation, Tourism Authority of Thailand

Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Champions of Ocean Conservation12M potential reach

vivo V29 5G Launch, vivo

vivo · Myanmar · Brandvivo V29 5G Launch116 earned clippings

Samsung: Galaxy Oppa Phone Is Here

Samsung · Myanmar · BrandSamsung: Galaxy Oppa Phone Is Here10.9M video impressions

Samsung: Unfold Your World, Samsung

Samsung · Myanmar · BrandSamsung: Unfold Your World250+ launch attendees

vivo: Staying Present Through the Pandemic

vivo · Myanmar · Brandvivo: Staying Present Through the Pandemic643 media clippings in three months

TECNO: Powering Up the Pouvoir 4 Launch

TECNO · Myanmar · BrandTECNO: Powering Up the Pouvoir 4 Launch1,203,994 impressions

Samsung: Launch, Leak, Lifestyle

Samsung · Myanmar · ReputationSamsung: Launch, Leak, Lifestyle355 corporate clippings, January to August 2020

Huawei: Winning the Smartphone Conversation in Myanmar

Huawei · Myanmar · BrandHuawei: Winning the Smartphone Conversation in Myanmar4,564 clippings in one year (1,379 solicited)

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