Thailand · Brand & Creative Communications
Sansiri: Curated KOL Storytelling for the Luxury Collection
Sansiri launched the SLC Life Curator service for its Luxury Collection in June 2026. Ruder Finn Era matched seven KOLs from fine art, classical music, wardrobe curation and pet care to the service's lifestyle promise, producing paid content that reached 1.3 million people.
The challenge
A concierge style curation service for luxury home owners is not a mass market message. Sansiri needed the right small audience to understand it through voices they already followed for taste, not through property influencers.
Our solution
Ruder Finn Era selected seven KOLs whose own lives mirrored the service, from fine art and classical music to wardrobe curation and pet care, and briefed each to tell the story of curation in their own field, producing content that felt native to their audiences.
The results
- Client
- Sansiri
- Market
- Thailand
- Practice
- Brand & Creative Communications
- Services
- Influencer and KOL Marketing, Integrated Brand and Creative
- Sector
- Property
- Engagement
- Project
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