Myanmar · Brand & Creative Communications
vivo V29 5G Launch
vivo needed its V29 5G smartphone to stand out to tech savvy consumers and KOLs in Myanmar's crowded handset market. Ruder Finn Era ran a launch built on media partnerships, influencer collaborations and a Yangon launch event in October 2023. The launch earned 116 clippings and drew 50 media and 33 KOLs, with review content reaching over 2 million people.
The challenge
Myanmar's smartphone market is intensely competitive, with Chinese brands launching new models in quick succession and digital trends shifting fast. vivo wanted the V29 5G to land with tech savvy consumers and the key opinion leaders they follow, which meant creating buzz and awareness strong enough to cut through rival launches in the same season. The launch had to deliver both media coverage and the review content that shapes purchase decisions.
Our solution
Ruder Finn Era built a multi faceted launch that combined media partnerships, influencer collaborations and strategic communication so that each element reinforced the others. The launch event on 1 October 2023 at the LC International Hotel in Yangon was the pivot: it gave media and creators hands on time with the device and a reason to publish on the same day.
Media relations secured earned coverage across print, online and broadcast, while KOL and influencer attendance seeded review content that extended the launch's reach far beyond the event itself.
The results
The launch produced 116 earned clippings, with 50 media and 33 KOLs attending and review content reaching more than 2 million people.
- Client
- vivo
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Influencer and KOL Marketing
- Sector
- Consumer electronics, Technology
- Engagement
- Project
