Thailand, Regional · Brand & Creative Communications
Yandex Ads: Clear Signals for Southeast Asian Marketers
Yandex Ads launched Clear Signals, its Southeast Asia digital marketing trends report with YouGov, in Thailand. Ruder Finn Era distributed it through the Thai advertising and digital associations, activated marketing communities and ran media relations, delivering 35 pieces of coverage and 1.7 million reach.
The challenge
A research report is only as useful as the number of marketers who read it. Yandex Ads needed Clear Signals to reach the people who plan Thai media budgets, through the channels they trust, not only through press coverage.
Our solution
Ruder Finn Era distributed the report through the Thailand Advertising Association and the Digital Advertising Association of Thailand, activated marketing communities including Content Shifu and Everyday Marketing, and ran media relations in parallel so the findings arrived from several trusted directions at once.
The results
- Client
- Yandex Ads
- Practice
- Brand & Creative Communications
- Services
- B2B Communications, Executive and Thought Leadership, Influencer and KOL Marketing
- Sector
- Technology
- Engagement
- Project
Related work
