Thailand · Corporate Leadership & Reputation
Zuellig Pharma: Turning Healthcare Expertise into Public Trust
Zuellig Pharma retains Ruder Finn Era in Thailand to build public trust and visibility for a company most people never see. A two phase programme introduced the company and its Thai managing director, then built seasonal health education content, reaching 96.9 million people with fully positive coverage.
The challenge
Zuellig Pharma is one of the largest healthcare services companies in Asia, yet as a distributor it sits behind the brands people know. In Thailand it wanted to be recognised for its role in making healthcare accessible, with a leadership voice in the public health conversation.
Our solution
Phase one delivered quick wins: earned coverage supported by paid placements in online publications that introduced the company and profiled its Thai managing director. Phase two moved to seasonal and educational health content, including an FDA endorsed photo release, so the company was heard on the topics that matter to Thai families rather than only on corporate news.
The results
- Client
- Zuellig Pharma
- Market
- Thailand
- Services
- Executive and Thought Leadership, Strategy and Advisory
- Sector
- Healthcare and pharma
- Engagement
- Retainer
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