Vietnam, Regional · Social Impact & Purpose
APISWA: Moderation Week and the Case for a Legal Purchase Age
APISWA asked Ruder Finn Era to promote its responsible drinking initiatives across Asia Pacific in 2025, including the first Moderation Week and advocacy for a legal purchase age and national drinking guidelines, with a Southeast Asia strategy that produced 16 pieces of Vietnamese coverage, half in tier one media.
The challenge
The wine and spirits industry's responsible drinking work is easy to dismiss unless it is visible, specific and backed by policy positions. APISWA wanted its first Moderation Week and its advocacy for a legal purchase age and national drinking guidelines to be understood across the region as serious contributions to public health.
Our solution
Ruder Finn Era developed the Southeast Asia communications strategy and delivered it in Vietnam through media relations, stakeholder engagement, an influencer campaign, localisation and events, linking the moderation message to the policy proposals so that coverage carried both.
The results
- Client
- APISWA
- Practice
- Social Impact & Purpose
- Services
- Public Affairs, Behaviour Change and Education
- Sector
- Beverages and alcohol
- Engagement
- Project
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