Indonesia · Corporate Leadership & Reputation
Arla Indofood: Launching Organic Dairy in Indonesia
Arla Indofood launched its first Indonesian product, PUREGROW organic milk, in 2019 with a corporate programme by Ruder Finn Era that took key media to Denmark, aligned the brand to the Sustainable Development Goals and created Halo Organik, a community for organic living, earning 195 clippings.
The challenge
Organic dairy was a new category for most Indonesian families, and Arla Indofood needed to be understood as a credible global leader in organic farming before its first product could sell.
Our solution
Ruder Finn Era aligned Arla's purpose to the Sustainable Development Goals, took key journalists to Denmark to see the company's origins, and launched Halo Organik, a community platform that educated the public on organic consumption around the PUREGROW launch.
The results
- Client
- Arla Indofood
- Market
- Indonesia
- Services
- Strategy and Advisory, Community Relations, Public Affairs
- Sector
- FMCG, Food and beverage
- Engagement
- Project
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