Thailand · Corporate Leadership & Reputation
EssilorLuxottica: A Breakthrough for Better Sight in Thailand
EssilorLuxottica opened a 5,000 square metre research and development centre in Thailand in April 2026. Ruder Finn Era prepared executives, ran the media programme and produced a corporate video, landing Bangkok Post and Krungthep Turakij and reaching 22.7 million people with fully positive coverage.
The challenge
EssilorLuxottica was opening a major research and development centre in Thailand in the same period as its acquisition of Top Charoen, the country's largest optical retailer. The company needed the centre to be understood as a long term investment in Thai innovation and eye health, with executives ready for questions about the acquisition.
Our solution
Ruder Finn Era built an executive briefing book and coached the spokespeople, then ran media relations around the grand opening with a media trip and event programme that put journalists inside the facility. A corporate video gave the story a life beyond the launch day.
The results
- Client
- EssilorLuxottica
- Market
- Thailand
- Services
- Executive and Thought Leadership, Strategy and Advisory
- Engagement
- Project
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