Laos · Brand & Creative Communications
Heineken Laos: Launching the Sleek Can with Nano KOLs
Heineken Laos launched its sleek can with a nano KOL programme run by Ruder Finn Era, using the largest KOL database in Laos to introduce the can to loyal drinkers and defuse resistance from older ones, reaching 564,000 people through 27 creators.
The challenge
A new can shape sounds like a small change, but core and older Heineken drinkers in Laos were sceptical of it. The brand needed the sleek can introduced by people its drinkers trusted, in the settings where they actually drank.
Our solution
Ruder Finn Era sourced 27 nano KOLs from its database, the largest in Laos, briefed and coordinated their content around real drinking occasions and reported performance monthly, adjusting the mix as the campaign learned which creators moved the sceptics.
The results
- Client
- Heineken
- Market
- Laos
- Practice
- Brand & Creative Communications
- Services
- Influencer and KOL Marketing, Integrated Brand and Creative
- Sector
- Beverages and alcohol
- Engagement
- Project
Related work
