Indonesia · Brand & Creative Communications
Hitachi Air Conditioning: A Sustainability Story for Indonesia
Johnson Controls Hitachi Air Conditioning launched its centrifugal chiller VG and S series in Indonesia in 2022. Ruder Finn Era identified sustainability and business focused media and ran a targeted outreach programme, earning 11 pieces of coverage and 3.3 million reach.
The challenge
An industrial chiller launch is not consumer news. The company wanted the launch to carry its sustainability narrative, low global warming potential refrigerants and energy efficiency, to the business and industry audiences that decide on building systems.
Our solution
Ruder Finn Era researched the Indonesian media landscape to find the titles and journalists covering sustainability and business, then ran a proactive, targeted outreach programme rather than a broad distribution.
The results
- Client
- Hitachi
- Market
- Indonesia
- Services
- B2B Communications
- Sector
- Technology, Energy
- Engagement
- Project
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