Indonesia · Brand & Creative Communications
Kapal Api: Seduh Inspirasi Goes to Campus
Kapal Api took its Seduh Inspirasi platform to Universitas Indonesia and Universitas Gadjah Mada in 2025 with Ruder Finn Era: inspirational talk shows, challenge installations, product sampling and ticket bundles that reached more than 8,000 students and put the coffee in 7,000 hands.
The challenge
Kapal Api is Indonesia's heritage coffee, and it wanted to matter to university students who see it as their parents' brand. Seduh Inspirasi, the brand's platform for motivation and creativity, needed to be experienced rather than advertised.
Our solution
Ruder Finn Era staged talk shows with inspiring speakers at two of the country's leading universities, built challenge installations that let students act out the platform's values, ran product sampling and bundled product with event tickets so that experience turned into purchase on the day.
The results
- Client
- Kapal Api
- Market
- Indonesia
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Community Relations
- Sector
- Food and beverage, FMCG
- Engagement
- Project
Related work
