Indonesia · Brand & Creative Communications
Anker: From CES 2025 to an Indonesian Launch
Anker Innovations asked Ruder Finn Era to turn its CES 2025 product launches into Indonesian coverage ahead of a Southeast Asia launch. A localised release pitched to top tier outlets and returning journalists earned 18 pieces of coverage and an estimated reach of more than 108 million.
The challenge
Anker wanted Indonesian consumers to associate it with leadership in charging technology before its regional launch, using news from a trade show on the other side of the world.
Our solution
Ruder Finn Era localised the CES announcement with product specifications relevant to Indonesian buyers and pitched it to top tier outlets, prioritising journalists who had covered Anker before, so coverage read as continuity rather than a one off.
The results
- Client
- Anker
- Market
- Indonesia
- Practice
- Brand & Creative Communications
- Services
- B2B Communications, Integrated Brand and Creative
- Sector
- Consumer electronics
- Engagement
- Project
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