Emirates: Landing in Da Nang

Da Nang is one of Vietnam's fastest-emerging leisure destinations, and Emirates' new Dubai to Da Nang service via Bangkok, launched on 2 June 2025, made it the airline's third gateway into the country. A route launch is a one-day news event that has to establish a long-term story: that Da Nang is now connected to the world through Dubai.

Emirates hosted a launch event in Da Nang with senior executives, local authority representatives and aviation and tourism partners, and brought a group of KOLs and media to experience the flight and the city. It needed Vietnamese coverage in mainstream, business and lifestyle titles, and a local partner to make the trip run smoothly.

Ruder Finn Era's Vietnam team ran the launch as two connected moments. For the event, the team engaged top-tier Vietnamese media to attend, report and interview Emirates' senior executives, worked with the event agency on the MC script and event flow, then distributed a press release to mainstream, business and lifestyle outlets and monitored the coverage.

For the familiarisation trip, a Ruder Finn Era team member joined the group as the main local contact, handling logistics, translation and coordination with local tourism boards and supporting the ten lifestyle and travel KOLs throughout their cultural and experiential itinerary, so that the content they created reflected Da Nang at its best.