Vietnam · Brand & Creative Communications
Yango Ads: Building an AdTech Voice in Vietnam
Yango Ads retains Ruder Finn Era in Vietnam to build its standing with mobile app developers and marketers: a media briefing on 2025 AdTech trends, an integrated launch into the gaming developer community with a Vietcetera podcast, and a Facebook page run as an APAC content hub, producing more than 150 pieces of coverage in six months.
The challenge
Vietnam has one of the most active mobile app and gaming developer communities in the region, and Yango Ads wanted to be the AdTech partner they thought of first. The brand was new to the market, with spokespeople and case material that had to be localised for developers, not just for the press.
Our solution
Ruder Finn Era opened with a media briefing and question session for twenty journalists across mainstream, business, technology and gaming titles, then ran monthly content and social listening. An integrated launch into the gaming developer community used local spokespeople, industry guest speakers and a podcast episode co-produced with Vietcetera, while the Facebook page became a content hub for the region with a product video series.
The results
- Client
- Yango Ads
- Market
- Vietnam
- Practice
- Brand & Creative Communications
- Services
- B2B Communications, Executive and Thought Leadership, Digital Experience
- Sector
- Technology
- Engagement
- Retainer
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