Work

Work that changed behaviour, policy and market share.

Codashop · Cambodia · BrandCodashop: Let Battle Commence for Codacash141.3k estimated reach

Hanuman Beer · Cambodia · BrandHanuman Beer: Expectations vs Hanuman

Abbott · Cambodia · BrandAbbott Ensure: Give the Gift of Strength1.18M video views

Abbott · Thailand, Cambodia, Myanmar, Regional · BrandAbbott: One Regional Brand Strategy, Local Execution

Garnier · Cambodia · BrandGarnier Color Fest: Hair Colour for Khmer New Year5.3M organic views

3CE · Cambodia · Brand3CE: Building a Beauty Community from Zero in Cambodia52K+ Facebook followers recruited

Garnier · Cambodia · BrandGarnier Color Naturals: A Gen Z Refresh for Cambodia

L'Oreal Paris · Cambodia · BrandL'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces

L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because She's Always Been Worth It4.1M+ total views across KOL and brand pages

L'Oreal Paris · Cambodia · BrandL'Oreal Paris Elseve: Local Faces for Cambodian Haircare

Coco Khmer · Cambodia · BrandCoco Khmer: You're In Charge1.42M total reach across brand pages

APISWA · Cambodia · PurposeShaping Cambodia's alcohol policy through data and advocacy60 pieces of media coverage, and counting

Emirates · Thailand, Vietnam, Indonesia, Philippines, Malaysia, Cambodia, Regional · BrandEmirates: Regional Corporate Communications Across Five Markets697+ pieces of coverage across five markets

Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements

Mastercard · Cambodia · ReputationMastercard: The Future of Payments in Cambodia58 articles

Shangri-La · Cambodia · BrandShangri-La Phnom Penh: Arriving Before the Doors Open30,000 USD earned coverage across influencer and media content

Confidential client · Cambodia · PurposeResponsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge

Confidential client · Cambodia · PurposeToo Much of a Good Thing

Pernod Ricard · Cambodia · ReputationPernod Ricard: Raising the Bar in Transparency

Tiger Beer · Cambodia · ReputationTiger Beer x VannDa: A New Partnership Model

Zuellig Pharma · Cambodia · PurposeZuellig Pharma: Empowering Youth with Type 1 Diabetes

Mastercard · Cambodia · ReputationMastercard at the Cambodia Banking Conference800+ stakeholder engagements

Mastercard · Cambodia · ReputationMastercard: Public-Private Partnership on Cybersecurity150+ key stakeholders reached

Confidential client · Cambodia · PurposeClear Eyed Future: Launching a Vision Clinic in Phnom Penh25k USD earned media value

Roche · Cambodia · PurposeRoche: Launching Cambodia's National Cancer Control Plan236k organic engagements

APISWA · Cambodia · PurposeAPISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy60 pieces of media coverage

Confidential client · Cambodia · PurposeBreast Cancer Screening Advocacy with Healthy Cambodia155k video views

L'Oreal · Cambodia · BrandL'Oreal: Always-On KOL Activation on TikTok71.1M TikTok video views across KOL and brand pages

Garnier · Cambodia · BrandGarnier: Correcting Misconceptions, Strengthening Brand Presence380+ content pieces across Facebook and TikTok

Maybelline New York · Cambodia · BrandMaybelline New York: Staying the Go-To Makeup Brand470+ content pieces across Facebook and TikTok

L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Repositioning for a Younger Cambodia400+ content pieces across Facebook and TikTok

L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because I'm Worth It, Told by Cambodian Women2.21M video views

Garnier · Cambodia · BrandGarnier: #NourishedHairBetterColor TikTok Challenge3.08M video views across platforms

Maybelline New York · Cambodia · BrandMaybelline New York: Teddy City2.03M video views

APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam

Para Creat · Cambodia · BrandPara Creat: Building a Paracetamol Brand People Trust4M total reach

Cetaphil · Cambodia · BrandCetaphil: Making Global Skincare Local in Cambodia5M total reach

Novotel · Cambodia · BrandNovotel Phnom Penh: Launching a Premium Business Hotel15,000+ USD earned media value

APISWA · Thailand, Cambodia, Laos, Myanmar, Regional · PurposeAPISWA: Making the Economic Case for Wine and Spirits94+ news stories in Thailand, Cambodia, Laos and Myanmar

Tribal Visual Lab · Cambodia · ReputationTribal Visual Lab: Introducing Cambodia's First XR Studio8,500+ USD earned media value

Chang · Cambodia · BrandChang: Turning Heads on TikTok1.5M video views

Abbott · Cambodia · BrandAbbott: Ensure 4 Champions Lucky Draw60,000+ microsite visits

Abbott · Cambodia · BrandAbbott Similac: Real Mothers Reintroduce Gain IQ32 % share of voice

Abbott · Cambodia, Laos, Myanmar, Regional · ReputationAbbott: Reassuring Mothers Through the Similac Recall1,245 comments in Cambodian parenting communities

Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market