Work

Work that changed behaviour, policy and market share.

19 case studies
UNFPA: Hold On a Minute
Award winning
UNFPA · Thailand, Regional · PurposeUNFPA: Hold On a Minute10M+ reach
KBZ Bank: The First Myanmar Bank to Go Regional
KBZ Bank · Myanmar, Thailand, Malaysia, Regional · ReputationKBZ Bank: The First Myanmar Bank to Go Regional90 tier-one clippings across four markets
FHI 360: Supporting Networks for Peace
FHI 360 · Thailand, Regional · PurposeFHI 360: Supporting Networks for Peace
TRACIT: Exposing Illicit Trade's Impact on the ASEAN Community, TRACIT
TRACIT · Thailand, Regional · PurposeTRACIT: Exposing Illicit Trade's Impact on the ASEAN Community23 pieces of media coverage
DHL Global Forwarding: Highway to ASEAN's Road Freight Future
DHL · Vietnam, Regional · BrandDHL Global Forwarding: Highway to ASEAN's Road Freight Future10 media outlets invited to the briefing
DoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality
DoubleTree by Hilton · Laos, Vietnam, Thailand, Regional · BrandDoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality21+ pieces of coverage in traditional and social media
Abbott: One Regional Brand Strategy, Local Execution, Abbott
Abbott · Thailand, Cambodia, Myanmar, Regional · BrandAbbott: One Regional Brand Strategy, Local Execution
FC Barcelona: Celebrating Lunar New Year Across Southeast Asia
FC Barcelona · Thailand, Malaysia, Vietnam, Indonesia, Regional · BrandFC Barcelona: Celebrating Lunar New Year Across Southeast Asia165M potential reach
ZUS Coffee: Brewing a High Impact Market Entry
ZUS Coffee · Thailand, Indonesia, Regional · BrandZUS Coffee: Launching a Malaysian Favourite in Thailand and Indonesia423 pieces of coverage
Alliance Laundry Systems: Thailand as a Regional Manufacturing Hub
Alliance Laundry Systems · Thailand, Vietnam, Indonesia, Philippines, Laos, Regional · ReputationAlliance Laundry Systems: Thailand as a Regional Manufacturing Hub12.5M potential reach
APISWA: Moderation Week and the Case for a Legal Purchase Age
APISWA · Vietnam, Regional · PurposeAPISWA: Moderation Week and the Case for a Legal Purchase Age16 pieces of Vietnamese coverage
Yandex Ads: Clear Signals for Southeast Asian Marketers
Yandex Ads · Thailand, Regional · BrandYandex Ads: Clear Signals for Southeast Asian Marketers35 pieces of coverage
Emirates: A Premium Brand, Told Market by Market
Emirates · Thailand, Vietnam, Indonesia, Philippines, Malaysia, Cambodia, Regional · BrandEmirates: Regional Corporate Communications Across Five Markets697+ pieces of coverage across five markets
APISWA: Responsible Drinking Asia
APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam
Stop TB Partnership: Launching AIDP for a TB-Free ASEAN
Award winning
Stop TB Partnership · Regional, Laos, Vietnam, Indonesia · PurposeStop TB Partnership Indonesia: Launching AIDP for a TB-Free ASEAN153 pieces of media coverage across ASEAN
APISWA: Doubling Down on Glass Recycling
APISWA · Vietnam, Regional · PurposeAPISWA: Doubling Down on Glass Recycling35 pieces of media coverage
APISWA: Making the Economic Case for Wine and Spirits, APISWA
APISWA · Thailand, Cambodia, Laos, Myanmar, Regional · PurposeAPISWA: Making the Economic Case for Wine and Spirits94+ news stories in Thailand, Cambodia, Laos and Myanmar
Abbott: Reassuring Mothers Through the Similac Recall
Abbott · Cambodia, Laos, Myanmar, Regional · ReputationAbbott: Reassuring Mothers Through the Similac Recall1,245 comments in Cambodian parenting communities
Microsoft: No Business Left Behind
Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market