Work
Work that changed behaviour, policy and market share.
104 case studies
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
KFC · Myanmar · BrandKFC: And the Winner Is Big and Spicy2.1M video views
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: My Parents' Passion4M video views
Ministry of Hotels and Tourism · Myanmar · BrandMinistry of Hotels and Tourism: Inle Lake Living Brand1 final approved logo after many versions
Premier · Myanmar · PurposePremier: Saving the Irrawaddy Dolphin37 media clippings
Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views
Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series
Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer
YCDC · Myanmar · BrandYCDC: Branding the Yangon Building Permit System1 brand logo
KBZ Bank · Myanmar · BrandKBZ Bank: Financial Inclusion Viber Stickers1M+ downloads
Microsoft · Myanmar · BrandMicrosoft: A Play on the Modern Office72 media exposures
Microsoft · Myanmar · BrandMicrosoft: Customer Stories in Myanmar
Microsoft · Myanmar · ReputationMicrosoft: Promoting Digital Transformation in Myanmar120+ media exposures
Wall Street English · Myanmar · BrandWall Street English: Opening a Second Yangon Centre25 news clippings across print, online and broadcast media
Uber · Myanmar · ReputationUber: Establishing a Ride-Hailing Footprint in Myanmar112 media exposures in three months
Tencent · Myanmar · BrandTencent: JOOX Influencer Night550+ total media exposures across social, online and traditional media
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ The Color Makers2.3M video views
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings
Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign
Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media
Award winning
Coca-Cola · Myanmar · BrandCoca-Cola: Share a Coke with Myanmar47 news stories about the event
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever · Myanmar · BrandUnilever: Keep Moving More with Rexona40+ media attending
Unilever · Myanmar · BrandUnilever: Dove My Hair, My Say650k video views
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Unilever · Myanmar · BrandUnilever: Comfort Luxury Perfume Launch45,000+ USD PR value
Honor · Myanmar · BrandHonor: Lead Agency for a Market Entry1,500+ integrated media exposures
Honor · Myanmar · BrandHonor 8X: Beyond Limits in Myanmar196 clippings on the Honor 8X
vivo · Myanmar · Brandvivo V30 5G: Light The Night84 earned clippings
UnionPay · Myanmar · BrandUnionPay: My First Time297k video views
UnionPay · Myanmar · BrandUnionPay: Go For Gold313.6k unique engaged users
Big Bad Wolf · Myanmar · BrandBig Bad Wolf: A Million Books Come to Yangon3.2M reach
Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Manulife · Myanmar · BrandManulife: Fourth Anniversary AR Campaign2.1M reach
Edulink · Myanmar · BrandEdulink: Better Leads at Lower Cost
Volkswagen · Myanmar · BrandVolkswagen: A Digital First Entry into Myanmar
Phandeeyar · Myanmar · BrandPhandeeyar: Recruiting Innovators for Doh Phandee391 registrations in two weeks
Kaplan · Myanmar · BrandKaplan Myanmar: Building a Lead Generation Ecosystem2.2k quality leads for five programmes
Nestle · Myanmar · BrandNescafe Shal Kaw: The TikTok Duet Challenge3,400+ participants on TikTok
Gloria Jean's Coffees · Myanmar · BrandGloria Jean's Coffees: Winning Yangon's Young Coffee Crowd100 % response rate with locally oriented bilingual content
Mazda · Myanmar · BrandMazda: Affordable Luxury on Facebook100,000+ fans, up from 49,000, without fan acquisition ads
MOJO · Myanmar · BrandMOJO: Giving a Premium Condom Brand Its Own Voice
MPT · Myanmar · PurposeMPT: A Nationwide Clean-Up as One Community6,000 participants
MPT · Myanmar · BrandMPT: Happy Myanmar Festival Campaign7.2M unique reach
MPT · Myanmar · BrandMPT: Mg Pi Ti and Ma Pu Tu Viber Stickers900K sticker downloads
Grab · Myanmar · BrandGrabFood: Standing Out in the Delivery Wars5.3M organic impressions
Grab · Myanmar · BrandGrabFood: Rainy Season and Chicken and Chill780k organic impressions
Friesland Campina · Myanmar · BrandFriesland Campina: One in Ten58 media exposures
KFC · Myanmar · BrandKFC: Sharing Is KFC1.7M+ video views
KFC · Myanmar · BrandKFC: Kyat Kyaw So Yin13M+ campaign impressions
MPT · Myanmar · BrandMPT: Grassroots Football for the Nation995 news stories about the partnership and programmes
Vietjet Air · Myanmar · BrandVietjet Air: Announcing the First Route to Yangon100 % pitch success rate
MPT · Myanmar · ReputationMPT: An Extension of the Corporate Affairs Team2M+ USD annual earned media value
Huawei · Myanmar · BrandHuawei Mate 20: Future Shapers40,000+ social media reactions to the campaign
Huawei · Myanmar · ReputationHuawei: Mobile World Congress, the Mini Version52 news stories
AIA · Myanmar · BrandAIA: Kick, Goal! Tottenham Hotspur Trains Myanmar Families197 news stories
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Passion Made Possible in Myanmar323,287 USD solicited PR value
Normagut · Myanmar · BrandNormagut: Escapes From Pann Ga Bar3.5M+ monthly reach
Roche · Myanmar · PurposeRoche: Cancer Lan Pya, a Guide for Patients and Carers30k+ chatbot subscribers
Abbott · Thailand, Cambodia, Myanmar, Regional · BrandAbbott: One Regional Brand Strategy, Local Execution
ERKE · Myanmar · BrandERKE: Rhythm of Youth Fashion Show5,500+ footfalls
Manulife · Myanmar · BrandManulife for Every Walk of Life15.3M impressions
Manulife · Myanmar · BrandManulife Sepak Takraw Championship Cup25.1M impressions
Manulife · Myanmar · BrandManulife: Walking for Inle3.32M impressions
Manulife · Myanmar · BrandManulife: Accelerate Her Health992.7K impressions
Manulife · Myanmar · BrandThe Manulife Wellness Challenge2.2M+ impressions
Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach
Samsung · Myanmar · BrandSamsung: Thadingyut in Our Hearts with Galaxy AI634,199 impressions
Samsung · Myanmar · BrandSamsung: Why Samsung, the Life Companion722,343 impressions
vivo · Myanmar · Brandvivo: Photography Workshop for the V60 Sales Team90+ participants
Manulife · Myanmar · BrandManulife Care Plus: The Worriers Learn to Live More30M reach
Samsung · Myanmar · BrandSamsung: Launching the Galaxy A06 to Rural Myanmar10M online video views
CANAL+ · Myanmar · BrandCANAL+: Sparkle Hearts Premium Series Launch114 earned clippings
Manulife · Myanmar · BrandManulife Parent's Lullaby14.1M video views
vivo · Myanmar · Brandvivo V29 5G Launch116 earned clippings
Samsung · Myanmar · BrandSamsung: Galaxy Oppa Phone Is Here10.9M video impressions
Samsung · Myanmar · BrandSamsung: Unfold Your World250+ launch attendees
Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions
Foodpanda · Myanmar · BrandFoodpanda: The Meal That Goes a Long Way8.6M+ views
Citizens Pay · Myanmar · BrandCitizens Pay: Money for Anything, Anywhere14.3K+ engagements
vivo · Myanmar · Brandvivo: Staying Present Through the Pandemic643 media clippings in three months
Maybelline New York · Myanmar · BrandMaybelline New York: Beyond the Must-Haves on Social29M total video views
Maybelline New York · Myanmar · BrandMaybelline Show: Selling Live to Thousands at Once600 live sales handled by the moderation team
TECNO · Myanmar · BrandTECNO: Powering Up the Pouvoir 4 Launch1,203,994 impressions
Samsung · Myanmar · ReputationSamsung: Launch, Leak, Lifestyle355 corporate clippings, January to August 2020
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Singapore Festival in Yangon49 media titles attending
MPT · Myanmar · BrandMPT Money: Building a Mobile Wallet Brand from Research Up676K+ engaged users
MPT · Myanmar · BrandMPT x The Voice Myanmar137k votes and participants
Volvo · Myanmar · BrandVolvo: Launching the V40 in Myanmar44 journalists attended
Coca-Cola · Myanmar · BrandCoca-Cola: Reconnecting Myanmar Youth to Their Tea Culture48 integrated media exposures
Coca-Cola · Myanmar · BrandCoca-Cola: Aquarius University Soccer Festival21 clippings
Coca-Cola · Myanmar · BrandCoca-Cola: The FIFA World Cup Media Tournament35+ clippings
MPT · Myanmar · BrandMPT: Myanmar In Our Heart40+ media at the launch event
Tetra Pak · Myanmar · BrandTetra Pak Mommy Meetup125,000+ video views
Tetra Pak · Myanmar · BrandTetra Pak: Protects What's Good in Myanmar124 media clippings across two phases
Tetra Pak · Myanmar · BrandTetra Pak: Making Food Safety Fun for Myanmar Mothers35M reach
Huawei · Myanmar · BrandHuawei: Winning the Smartphone Conversation in Myanmar4,564 clippings in one year (1,379 solicited)
Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market
MPT · Myanmar · PurposeMPT: Lighting the Way Forward94.1k USD media value from the campaign
MPT · Myanmar · BrandMPT: Three Years as an Extended Digital Team5-10M fans across the three-year engagement
Garena · Myanmar · ReputationGarena: Entering Myanmar's Chat App Market344 media exposures in three months