Work
Work that changed behaviour, policy and market share.
51 case studies
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
Microsoft · Myanmar · BrandMicrosoft: A Play on the Modern Office72 media exposures
Microsoft · Myanmar · BrandMicrosoft: Customer Stories in Myanmar
Microsoft · Myanmar · ReputationMicrosoft: Promoting Digital Transformation in Myanmar120+ media exposures
Uber · Myanmar · ReputationUber: Establishing a Ride-Hailing Footprint in Myanmar112 media exposures in three months
Tencent · Myanmar · BrandTencent: JOOX Influencer Night550+ total media exposures across social, online and traditional media
Honor · Myanmar · BrandHonor: Lead Agency for a Market Entry1,500+ integrated media exposures
Honor · Myanmar · BrandHonor 8X: Beyond Limits in Myanmar196 clippings on the Honor 8X
vivo · Myanmar · Brandvivo V30 5G: Light The Night84 earned clippings
Phandeeyar · Myanmar · BrandPhandeeyar: Recruiting Innovators for Doh Phandee391 registrations in two weeks
Grab · Myanmar · BrandGrabFood: Standing Out in the Delivery Wars5.3M organic impressions
Grab · Myanmar · BrandGrabFood: Rainy Season and Chicken and Chill780k organic impressions
Meta · Myanmar · PurposeMeta: Building Understanding of Community Standards in Myanmar70 news articles
Huawei · Myanmar · BrandHuawei Mate 20: Future Shapers40,000+ social media reactions to the campaign
Huawei · Myanmar · ReputationHuawei: Mobile World Congress, the Mini Version52 news stories
Bilibili · Vietnam · BrandBilibili: Growing a Community of Content Creators in Vietnam25K+ new community members
SHIELD · Vietnam · BrandSHIELD: Safeguarding Vietnam's Healthcare Ecosystem Against Fraud40+ Ho Chi Minh City media outlets attending the event
Wildcats · Vietnam · PurposeWildcats: #myimpacthour, One Hour for Impact148k video views
Wildcats · Vietnam, Thailand · BrandWildcats: The Sparki Innovation Challenge4.5M reach
Wildcats · Vietnam, Thailand · BrandWildcats: My Summer Startup239 startup idea submissions
Alliance Laundry Systems · Thailand, Vietnam, Indonesia, Philippines, Laos, Regional · ReputationAlliance Laundry Systems: Thailand as a Regional Manufacturing Hub12.5M potential reach
BridgeWise · Thailand · ReputationBridgeWise: Building Trust in AI for Thai Investors39.5M potential reach
Qualcomm · Thailand · ReputationQualcomm and GreenIO: AI for Cleaner Air in Thailand49.4M potential reach
vivo · Indonesia · Brandvivo: The National Photo Camp50+ participants
Yango Ads · Vietnam · BrandYango Ads: Building an AdTech Voice in Vietnam150+ pieces of coverage in six months
Yandex Ads · Thailand, Regional · BrandYandex Ads: Clear Signals for Southeast Asian Marketers35 pieces of coverage
Yango Ads · Thailand · BrandYango Ads: Translating AdTech into a Growth Story for Thai Business38M potential reach
Samsung · Myanmar · BrandSamsung: Thadingyut in Our Hearts with Galaxy AI634,199 impressions
Samsung · Myanmar · BrandSamsung: Why Samsung, the Life Companion722,343 impressions
vivo · Myanmar · Brandvivo: Photography Workshop for the V60 Sales Team90+ participants
Mastercard · Cambodia · ReputationMastercard: The Future of Payments in Cambodia58 articles
Mastercard · Cambodia · ReputationMastercard: Public-Private Partnership on Cybersecurity150+ key stakeholders reached
Samsung · Myanmar · BrandSamsung: Launching the Galaxy A06 to Rural Myanmar10M online video views
Yandex Ads · Vietnam · BrandYandex Ads: The Future of Monetization in Vietnam110+ guests including media and key industry leaders
vivo · Myanmar · Brandvivo V29 5G Launch116 earned clippings
Samsung · Myanmar · BrandSamsung: Galaxy Oppa Phone Is Here10.9M video impressions
Tribal Visual Lab · Cambodia · ReputationTribal Visual Lab: Introducing Cambodia's First XR Studio8,500+ USD earned media value
Hitachi · Indonesia · BrandHitachi Air Conditioning: A Sustainability Story for Indonesia11 pieces of earned coverage
Samsung · Myanmar · BrandSamsung: Unfold Your World250+ launch attendees
Mambu · Thailand · ReputationMambu: Making Composable Banking Mainstream in Thailand40,000+ USD average PR value per engagement
Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions
Foodpanda · Myanmar · BrandFoodpanda: The Meal That Goes a Long Way8.6M+ views
Wildcats · Vietnam, Thailand · BrandWildcats: #HeyFutureMe, a Message to Future Selves710+ messages received
Citizens Pay · Myanmar · BrandCitizens Pay: Money for Anything, Anywhere14.3K+ engagements
vivo · Myanmar · Brandvivo: Staying Present Through the Pandemic643 media clippings in three months
TECNO · Myanmar · BrandTECNO: Powering Up the Pouvoir 4 Launch1,203,994 impressions
Samsung · Myanmar · ReputationSamsung: Launch, Leak, Lifestyle355 corporate clippings, January to August 2020
Huawei · Myanmar · ReputationHuawei: Protecting a Reputation in Myanmar's ICT Sector1,660 solicited news items in 2019
Huawei · Myanmar · BrandHuawei: Winning the Smartphone Conversation in Myanmar4,564 clippings in one year (1,379 solicited)
Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market
Garena · Myanmar · ReputationGarena: Entering Myanmar's Chat App Market344 media exposures in three months