Work
Work that changed behaviour, policy and market share.
177 case studies
Microsoft · Myanmar · BrandMicrosoft: We Pirated a Celebrity44 media exposures
KFC · Myanmar · BrandKFC: And the Winner Is Big and Spicy2.1M video views
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: My Parents' Passion4M video views
UNFPA · Thailand, Regional · PurposeUNFPA: Hold On a Minute10M+ reach
Heineken · Laos · BrandHeineken Laos: Launching the Sleek Can with Nano KOLs564.1K reach
Ministry of Hotels and Tourism · Myanmar · BrandMinistry of Hotels and Tourism: Inle Lake Living Brand1 final approved logo after many versions
Premier · Myanmar · PurposePremier: Saving the Irrawaddy Dolphin37 media clippings
Grand Royal · Myanmar · PurposeGrand Royal: Know Your Limits500k video views
Myanmar Brewery Association · Myanmar · PurposeUpside Down Effect: Responsible Drinking1M views across the four-part video series
Heineken · Myanmar · PurposeHeineken: Making Myanmar Roads Safer
YCDC · Myanmar · BrandYCDC: Branding the Yangon Building Permit System1 brand logo
KBZ Bank · Myanmar · BrandKBZ Bank: Financial Inclusion Viber Stickers1M+ downloads
Microsoft · Myanmar · BrandMicrosoft: A Play on the Modern Office72 media exposures
Microsoft · Myanmar · BrandMicrosoft: Customer Stories in Myanmar
Microsoft · Myanmar · ReputationMicrosoft: Promoting Digital Transformation in Myanmar120+ media exposures
Wall Street English · Myanmar · BrandWall Street English: Opening a Second Yangon Centre25 news clippings across print, online and broadcast media
Uber · Myanmar · ReputationUber: Establishing a Ride-Hailing Footprint in Myanmar112 media exposures in three months
Tencent · Myanmar · BrandTencent: JOOX Influencer Night550+ total media exposures across social, online and traditional media
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Fun Hub60+ media clippings
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ The Color Makers2.3M video views
Coca-Cola · Myanmar · BrandCoca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay32 clippings
Coca-Cola · Myanmar · PurposeCoca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle50k+ USD media value from the campaign
Coca-Cola · Myanmar · BrandCoca-Cola: Celebrating Everyday Women11 full-page stories in top media
Award winning
Coca-Cola · Myanmar · BrandCoca-Cola: Share a Coke with Myanmar47 news stories about the event
Unilever · Myanmar · BrandUnilever: Signal Brush Day and Night450+ students joined the school programme
Unilever · Myanmar · BrandUnilever: CLEAR Your Head100+ calls to the hotline
Unilever · Myanmar · BrandUnilever: Keep Moving More with Rexona40+ media attending
Unilever · Myanmar · BrandUnilever: Dove My Hair, My Say650k video views
Unilever · Myanmar · BrandUnilever: Fair & Lovely Scholarship Programme
Unilever · Myanmar · BrandUnilever: Comfort Luxury Perfume Launch45,000+ USD PR value
Honor · Myanmar · BrandHonor: Lead Agency for a Market Entry1,500+ integrated media exposures
Honor · Myanmar · BrandHonor 8X: Beyond Limits in Myanmar196 clippings on the Honor 8X
vivo · Myanmar · Brandvivo V30 5G: Light The Night84 earned clippings
UnionPay · Myanmar · BrandUnionPay: My First Time297k video views
UnionPay · Myanmar · BrandUnionPay: Go For Gold313.6k unique engaged users
Big Bad Wolf · Myanmar · BrandBig Bad Wolf: A Million Books Come to Yangon3.2M reach
Royal Club Beverages · Myanmar · BrandRoyal Club: Stay Safe with RC3.9M viewers
Unilever · Myanmar · BrandUnilever: Vaseline Share The Healing215,000+ consumer reactions
Manulife · Myanmar · BrandManulife: Fourth Anniversary AR Campaign2.1M reach
Edulink · Myanmar · BrandEdulink: Better Leads at Lower Cost
Volkswagen · Myanmar · BrandVolkswagen: A Digital First Entry into Myanmar
Phandeeyar · Myanmar · BrandPhandeeyar: Recruiting Innovators for Doh Phandee391 registrations in two weeks
Kaplan · Myanmar · BrandKaplan Myanmar: Building a Lead Generation Ecosystem2.2k quality leads for five programmes
Nestle · Myanmar · BrandNescafe Shal Kaw: The TikTok Duet Challenge3,400+ participants on TikTok
Gloria Jean's Coffees · Myanmar · BrandGloria Jean's Coffees: Winning Yangon's Young Coffee Crowd100 % response rate with locally oriented bilingual content
Mazda · Myanmar · BrandMazda: Affordable Luxury on Facebook100,000+ fans, up from 49,000, without fan acquisition ads
MOJO · Myanmar · BrandMOJO: Giving a Premium Condom Brand Its Own Voice
MPT · Myanmar · PurposeMPT: A Nationwide Clean-Up as One Community6,000 participants
MPT · Myanmar · BrandMPT: Happy Myanmar Festival Campaign7.2M unique reach
MPT · Myanmar · BrandMPT: Mg Pi Ti and Ma Pu Tu Viber Stickers900K sticker downloads
Grab · Myanmar · BrandGrabFood: Standing Out in the Delivery Wars5.3M organic impressions
Grab · Myanmar · BrandGrabFood: Rainy Season and Chicken and Chill780k organic impressions
Friesland Campina · Myanmar · BrandFriesland Campina: One in Ten58 media exposures
KFC · Myanmar · BrandKFC: Sharing Is KFC1.7M+ video views
KFC · Myanmar · BrandKFC: Kyat Kyaw So Yin13M+ campaign impressions
MPT · Myanmar · BrandMPT: Grassroots Football for the Nation995 news stories about the partnership and programmes
Vietjet Air · Myanmar · BrandVietjet Air: Announcing the First Route to Yangon100 % pitch success rate
MPT · Myanmar · ReputationMPT: An Extension of the Corporate Affairs Team2M+ USD annual earned media value
Huawei · Myanmar · BrandHuawei Mate 20: Future Shapers40,000+ social media reactions to the campaign
Huawei · Myanmar · ReputationHuawei: Mobile World Congress, the Mini Version52 news stories
AIA · Myanmar · BrandAIA: Kick, Goal! Tottenham Hotspur Trains Myanmar Families197 news stories
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Passion Made Possible in Myanmar323,287 USD solicited PR value
Normagut · Myanmar · BrandNormagut: Escapes From Pann Ga Bar3.5M+ monthly reach
Roche · Myanmar · PurposeRoche: Cancer Lan Pya, a Guide for Patients and Carers30k+ chatbot subscribers
Codashop · Cambodia · BrandCodashop: Let Battle Commence for Codacash141.3k estimated reach
Hanuman Beer · Cambodia · BrandHanuman Beer: Expectations vs Hanuman
Abbott · Cambodia · BrandAbbott Ensure: Give the Gift of Strength1.18M video views
DHL · Laos · BrandDHL Express Laos: Turning Followers into Registered Customers518.8K reach
Bilibili · Vietnam · BrandBilibili: Growing a Community of Content Creators in Vietnam25K+ new community members
Wyndham · Vietnam · BrandWyndham: Bringing Luxury Travel in Phu Quoc to Vietnamese Readers11 pieces of media coverage
SHIELD · Vietnam · BrandSHIELD: Safeguarding Vietnam's Healthcare Ecosystem Against Fraud40+ Ho Chi Minh City media outlets attending the event
DHL · Vietnam, Regional · BrandDHL Global Forwarding: Highway to ASEAN's Road Freight Future10 media outlets invited to the briefing
DoubleTree by Hilton · Laos, Vietnam, Thailand, Regional · BrandDoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality21+ pieces of coverage in traditional and social media
Abbott · Thailand, Cambodia, Myanmar, Regional · BrandAbbott: One Regional Brand Strategy, Local Execution
Wildcats · Vietnam · PurposeWildcats: #myimpacthour, One Hour for Impact148k video views
Wildcats · Vietnam, Thailand · BrandWildcats: The Sparki Innovation Challenge4.5M reach
Wildcats · Vietnam, Thailand · BrandWildcats: My Summer Startup239 startup idea submissions
FC Barcelona · Thailand, Malaysia, Vietnam, Indonesia, Regional · BrandFC Barcelona: Celebrating Lunar New Year Across Southeast Asia165M potential reach
Sansiri · Thailand · BrandSansiri: Curated KOL Storytelling for the Luxury Collection7 KOLs activated
ZUS Coffee · Thailand, Indonesia, Regional · BrandZUS Coffee: Launching a Malaysian Favourite in Thailand and Indonesia423 pieces of coverage
Alliance Laundry Systems · Thailand, Vietnam, Indonesia, Philippines, Laos, Regional · ReputationAlliance Laundry Systems: Thailand as a Regional Manufacturing Hub12.5M potential reach
BridgeWise · Thailand · ReputationBridgeWise: Building Trust in AI for Thai Investors39.5M potential reach
Garnier · Cambodia · BrandGarnier Color Fest: Hair Colour for Khmer New Year5.3M organic views
3CE · Cambodia · Brand3CE: Building a Beauty Community from Zero in Cambodia52K+ Facebook followers recruited
Garnier · Cambodia · BrandGarnier Color Naturals: A Gen Z Refresh for Cambodia
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because She's Always Been Worth It4.1M+ total views across KOL and brand pages
L'Oreal Paris · Cambodia · BrandL'Oreal Paris Elseve: Local Faces for Cambodian Haircare
Coco Khmer · Cambodia · BrandCoco Khmer: You're In Charge1.42M total reach across brand pages
100PLUS · Indonesia · Brand100PLUS: The Active Zone at Car Free Day10,000+ people who tried the product
vivo · Indonesia · Brandvivo: The National Photo Camp50+ participants
Kapal Api · Indonesia · BrandKapal Api: Seduh Inspirasi Goes to Campus8,000+ participants across the two universities
Anker · Indonesia · BrandAnker: From CES 2025 to an Indonesian Launch18 pieces of earned coverage
Combiphar · Indonesia · BrandCombiphar: A Digital Voice for Healthy Living in Indonesia6,000+ new Instagram followers
Anker · Vietnam · BrandAnker: Putting Chargers in Reviewers' Hands in Vietnam7 in depth reviews
Yango Ads · Vietnam · BrandYango Ads: Building an AdTech Voice in Vietnam150+ pieces of coverage in six months
Yandex Ads · Thailand, Regional · BrandYandex Ads: Clear Signals for Southeast Asian Marketers35 pieces of coverage
Yango Ads · Thailand · BrandYango Ads: Translating AdTech into a Growth Story for Thai Business38M potential reach
Emirates · Thailand · BrandEmirates World Store: Bringing the Airline Closer to Thai Flyers100M potential reach
Emirates · Thailand, Vietnam, Indonesia, Philippines, Malaysia, Cambodia, Regional · BrandEmirates: Regional Corporate Communications Across Five Markets697+ pieces of coverage across five markets
ERKE · Myanmar · BrandERKE: Rhythm of Youth Fashion Show5,500+ footfalls
Manulife · Myanmar · BrandManulife for Every Walk of Life15.3M impressions
Manulife · Myanmar · BrandManulife Sepak Takraw Championship Cup25.1M impressions
Manulife · Myanmar · BrandManulife: Walking for Inle3.32M impressions
Manulife · Myanmar · BrandManulife: Accelerate Her Health992.7K impressions
Manulife · Myanmar · BrandThe Manulife Wellness Challenge2.2M+ impressions
Royal-D · Myanmar · BrandRoyal-D Cup: Recharging the Community Through Youth Football680.7K reach
Samsung · Myanmar · BrandSamsung: Thadingyut in Our Hearts with Galaxy AI634,199 impressions
Samsung · Myanmar · BrandSamsung: Why Samsung, the Life Companion722,343 impressions
vivo · Myanmar · Brandvivo: Photography Workshop for the V60 Sales Team90+ participants
Yeo's · Cambodia · PurposeYeo's: A Million Cans to Build a Dream1.9M engagements
Shangri-La · Cambodia · BrandShangri-La Phnom Penh: Arriving Before the Doors Open30,000 USD earned coverage across influencer and media content
Confidential client · Cambodia · PurposeToo Much of a Good Thing
Tiger Beer · Cambodia · ReputationTiger Beer x VannDa: A New Partnership Model
L'Oreal · Cambodia · BrandL'Oreal: Always-On KOL Activation on TikTok71.1M TikTok video views across KOL and brand pages
Garnier · Cambodia · BrandGarnier: Correcting Misconceptions, Strengthening Brand Presence380+ content pieces across Facebook and TikTok
Maybelline New York · Cambodia · BrandMaybelline New York: Staying the Go-To Makeup Brand470+ content pieces across Facebook and TikTok
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Repositioning for a Younger Cambodia400+ content pieces across Facebook and TikTok
L'Oreal Paris · Cambodia · BrandL'Oreal Paris: Because I'm Worth It, Told by Cambodian Women2.21M video views
Garnier · Cambodia · BrandGarnier: #NourishedHairBetterColor TikTok Challenge3.08M video views across platforms
Maybelline New York · Cambodia · BrandMaybelline New York: Teddy City2.03M video views
Emirates · Vietnam · BrandEmirates: Landing in Da Nang23 pieces of coverage in Vietnamese traditional and social media
APISWA · Regional, Cambodia, Thailand, Vietnam · PurposeAPISWA: Responsible Drinking Asia45+ media stories across Cambodia, Thailand and Vietnam
Manulife · Myanmar · BrandManulife Care Plus: The Worriers Learn to Live More30M reach
XL Axiata · Indonesia · BrandXL Axiata: Taking XL SATU to the Neighbourhood1,500+ new leads profiled
Samsung · Myanmar · BrandSamsung: Launching the Galaxy A06 to Rural Myanmar10M online video views
CANAL+ · Myanmar · BrandCANAL+: Sparkle Hearts Premium Series Launch114 earned clippings
Para Creat · Cambodia · BrandPara Creat: Building a Paracetamol Brand People Trust4M total reach
Cetaphil · Cambodia · BrandCetaphil: Making Global Skincare Local in Cambodia5M total reach
Novotel · Cambodia · BrandNovotel Phnom Penh: Launching a Premium Business Hotel15,000+ USD earned media value
Samsung Lao · Laos · PurposeSamsung Lao: Love and Care Project23+ media exposures
WiZ · Thailand · BrandWiZ: Performance Buying for Smart Lighting Sales4.43 return on ad spend
Royal Enfield · Thailand · BrandRoyal Enfield: Taking the Brand into Lifestyle Media43 pieces of media coverage
Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Champions of Ocean Conservation12M potential reach
KIDO Group · Vietnam · BrandKIDO Group: Premier Media Partnerships for Vietnam's Festive Seasons36 pieces of media coverage
Yandex Ads · Vietnam · BrandYandex Ads: The Future of Monetization in Vietnam110+ guests including media and key industry leaders
Tourism Authority of Thailand · Thailand · BrandGoPro x Tourism Authority of Thailand: Stoked to Get Soaked80M potential reach
Manulife · Myanmar · BrandManulife Parent's Lullaby14.1M video views
vivo · Myanmar · Brandvivo V29 5G Launch116 earned clippings
Samsung · Myanmar · BrandSamsung: Galaxy Oppa Phone Is Here10.9M video impressions
Tribal Visual Lab · Cambodia · ReputationTribal Visual Lab: Introducing Cambodia's First XR Studio8,500+ USD earned media value
Chang · Cambodia · BrandChang: Turning Heads on TikTok1.5M video views
Abbott · Cambodia · BrandAbbott: Ensure 4 Champions Lucky Draw60,000+ microsite visits
Prudential Laos · Laos · BrandPrudential Laos: From Product Story to Qualified Leads3,600 leads generated
Sting · Laos · BrandSting: Switching On a Digital Community in Laos57.4%+ organic follower growth
Unilever Lao · Laos · BrandUnilever Lao: Curating the Right Influencers for Seven Brands31+ influencers filtered out
Royal Enfield · Thailand · BrandRoyal Enfield: The Himalayan Global Launch169 pieces of media coverage
Hitachi · Indonesia · BrandHitachi Air Conditioning: A Sustainability Story for Indonesia11 pieces of earned coverage
Samsung · Myanmar · BrandSamsung: Unfold Your World250+ launch attendees
Abbott · Cambodia · BrandAbbott Similac: Real Mothers Reintroduce Gain IQ32 % share of voice
Mambu · Thailand · ReputationMambu: Making Composable Banking Mainstream in Thailand40,000+ USD average PR value per engagement
Samsung · Myanmar · BrandSamsung: To Dance, or Not to Dance?6.5M total impressions
Foodpanda · Myanmar · BrandFoodpanda: The Meal That Goes a Long Way8.6M+ views
Wildcats · Vietnam, Thailand · BrandWildcats: #HeyFutureMe, a Message to Future Selves710+ messages received
Citizens Pay · Myanmar · BrandCitizens Pay: Money for Anything, Anywhere14.3K+ engagements
vivo · Myanmar · Brandvivo: Staying Present Through the Pandemic643 media clippings in three months
Maybelline New York · Myanmar · BrandMaybelline New York: Beyond the Must-Haves on Social29M total video views
Maybelline New York · Myanmar · BrandMaybelline Show: Selling Live to Thousands at Once600 live sales handled by the moderation team
TECNO · Myanmar · BrandTECNO: Powering Up the Pouvoir 4 Launch1,203,994 impressions
Samsung · Myanmar · ReputationSamsung: Launch, Leak, Lifestyle355 corporate clippings, January to August 2020
Singapore Tourism Board · Myanmar · BrandSingapore Tourism Board: Singapore Festival in Yangon49 media titles attending
MPT · Myanmar · BrandMPT Money: Building a Mobile Wallet Brand from Research Up676K+ engaged users
MPT · Myanmar · BrandMPT x The Voice Myanmar137k votes and participants
Fonterra · Indonesia · PurposeAnlene: A Decade of Bone Health Education in Indonesia10,000+ participants at each annual event
Volvo · Myanmar · BrandVolvo: Launching the V40 in Myanmar44 journalists attended
Coca-Cola · Myanmar · BrandCoca-Cola: Reconnecting Myanmar Youth to Their Tea Culture48 integrated media exposures
Coca-Cola · Myanmar · BrandCoca-Cola: Aquarius University Soccer Festival21 clippings
Coca-Cola · Myanmar · BrandCoca-Cola: The FIFA World Cup Media Tournament35+ clippings
MPT · Myanmar · BrandMPT: Myanmar In Our Heart40+ media at the launch event
Tetra Pak · Myanmar · BrandTetra Pak Mommy Meetup125,000+ video views
Tetra Pak · Myanmar · BrandTetra Pak: Protects What's Good in Myanmar124 media clippings across two phases
Tetra Pak · Myanmar · BrandTetra Pak: Making Food Safety Fun for Myanmar Mothers35M reach
Huawei · Myanmar · BrandHuawei: Winning the Smartphone Conversation in Myanmar4,564 clippings in one year (1,379 solicited)
Microsoft · Brunei, Cambodia, Myanmar, Vietnam, Regional · BrandMicrosoft: No Business Left Behind23 media stories on average per market
MPT · Myanmar · PurposeMPT: Lighting the Way Forward94.1k USD media value from the campaign
MPT · Myanmar · BrandMPT: Three Years as an Extended Digital Team5-10M fans across the three-year engagement
Garena · Myanmar · ReputationGarena: Entering Myanmar's Chat App Market344 media exposures in three months